KeyBank and Pro Football Hall of Fame Announce Naming Rights Agreement for New Event Center

Strategic Insights -

A new era of event hosting is set to begin at the Pro Football Hall of Fame in Canton, Ohio, with the announcement of a naming rights agreement between KeyBank and the iconic institution. The newly christened KeyBank Center at the Pro Football Hall of Fame will serve as the largest event center in the area, hosting various events, including Enshrinement Weekend festivities starting in 2027. The venue will also support community occasions and offer valuable educational resources through the Pro Football Hall of Fame's outreach programs.

Key Takeaways:

  • The KeyBank Center at the Pro Football Hall of Fame will feature a 12,000-square-foot event space on the first level, a 6,580-square-foot turf rooftop space, and a VIP Club on the second level.
  • The agreement includes a five-year sponsorship, during which KeyBank will become the "Exclusive Bank to the Pro Football Hall of Fame" and will engage with Pro Football Hall of Famers.
  • Financial literacy curriculum will be added to the Hall's educational programming through its Youth, Education & Leadership Team.
  • Groundbreaking for The KeyBank Center at the Pro Football Hall of Fame is scheduled for the fall of 2025, with completion anticipated in time to host events related to the Enshrinement of the Class of 2027.
  • The partnership reflects KeyBank's commitment to investing in communities, expanding access to opportunity, and honoring legacy.
  • The Pro Football Hall of Fame is accredited by the American Alliance of Museums and has a mission to honor the greatest of the game, preserve its history, promote its values, and celebrate excellence together.

Statistics:

  • The KeyBank Center at the Pro Football Hall of Fame will feature a 27-feet-wide glass system that opens to the adjacent field turf area.
  • The second level of the event center includes a café and 6,580 square feet of turf rooftop space.
  • KeyCorp has assets of approximately $185 billion at June 30, 2025.
  • KeyBank provides deposit, lending, cash management, and investment services to individuals and businesses in 15 states under the name KeyBank National Association through a network of approximately 1,000 branches and approximately 1,200 ATMs.

Sources:

  • KeyBank press release, July 31, 2025
  • Pro Football Hall of Fame website
  • KeyCorp's June 30, 2025, asset valuation report
  • American Alliance of Museums website