KeyCorp and Society National Bank Launch United Way Fundraising Initiative
KeyCorp and its subsidiary Society National Bank have launched a fundraising initiative in support of the 1995 United Way campaign in Greater Cleveland. The initiative encourages customers to use their ATM cards at the bank's MAC machines more frequently throughout the month of September, with a guarantee of a minimum $50,000 donation to United Way. This contribution will be added to the company's existing corporate gift of $950,000, with a total of $2.05 million being the aim for this year's campaign.
Key Takeaways:
- KeyCorp and Society National Bank will contribute a minimum of $50,000 to the 1995 United Way campaign in Greater Cleveland.
- The company will donate $0.05 to United Way for every transaction at the 161 Society MAC machines in Greater Cleveland between September 6 and October 4.
- The guaranteed minimum donation of $50,000 will be added to the company's existing corporate gift of $950,000.
- KeyCorp and Society National Bank employees have a tradition of generosity in the annual United Way campaign, with employees donating $1.67 million to United Way in 1994.
- The company's goal for this year's campaign is to raise both funds within the company and in the Greater Cleveland community.
- The business community and private citizens are playing a larger role in supporting human services due to diminishing government funding.
Statistics:
- Total donation to 1995 United Way campaign: $2.05 million
- Minimum guaranteed donation: $50,000
- Existing corporate gift: $950,000
- Employee donations in 1994: $1.67 million
- Number of Society MAC machines in Greater Cleveland: 161
- Number of employees at KeyCorp and Society National Bank in Greater Cleveland: 6,200
- Assets at KeyCorp: $67.5 billion
- Equity capital at KeyCorp: $4.7 billion at June 30, 1995
Sources:
- Society National Bank and KeyCorp, PRNewswire, September 6, 1995
- KeyCorp, Form 10-Q, June 30, 1995
- United Way, Greater Cleveland, 1995 United Way Campaign