Kuching Joins Malaysia Airlines' Bonus Side Trip Programme as Eighth Destination

Strategic Insights -

Kuching, Sarawak, has been chosen as the eighth destination under Malaysia Airlines' Bonus Side Trip (BST) programme, cementing its position as a major tourist hub in the region. The state's inclusion in the programme marks a significant milestone in the collaboration between the Sarawak Tourism Board (STB) and the Malaysia Aviation Group. This partnership has created real opportunities for Sarawak to attract international visitors, making it easier for them to include the state in their journey.

Key Takeaways:

  • Kuching is the eighth destination to be included in Malaysia Airlines' Bonus Side Trip (BST) programme, making it the only Bornean destination in the initiative.
  • The BST programme allows international travellers flying into Malaysia on international tickets to add an extra domestic destination at no additional fare, paying only the applicable taxes.
  • The partnership between STB and the Malaysia Aviation Group has created real opportunities for Sarawak, making it easier for international travellers to include the state in their journey.
  • Through this initiative, Sarawak is broadening its international reach and reinforcing its commitment to sustainable tourism growth.
  • Sarawak will showcase its attractions through 19 exhibitors, cultural performances, live demonstrations, and exclusive travel deals at its pavilion in MITEC during the MATTA Fair Kuala Lumpur starting today to Sept 7.
  • The Rainforest World Music Festival and other internationally recognized festivals in Sarawak will be highlighted as part of the state's cultural offerings.
  • STB chief executive officer Sharzede Salleh emphasized the importance of collaboration with the national carrier in creating opportunities for Sarawak.

Statistics:

  • Kuching is the only Bornean destination in the Malaysia Airlines' Bonus Side Trip (BST) programme.
  • The programme allows international travellers to add an extra domestic destination at no additional fare, paying only the applicable taxes.
  • 19 exhibitors, 1 pavilion (MITEC), and 7 days (Sept 1-7) are participating in the MATTA Fair Kuala Lumpur.
  • The Rainforest World Music Festival and other festivals will be showcased as part of Sarawak's attractions.

Sources:

  • BERNAMA News Agency
  • Sarawak Tourism Board (STB)