Kyp Systems Expands U.S. Operations, Opens San Francisco Office

Kyp Systems, a leading global marketing company, has recently expanded its U.S. operations by opening a new office in San Francisco. This expansion is a direct result of the company's rapid growth and increasing demand for its innovative customer engagement solutions. The company's primary platform, the iKyp, is a patented, interactive marketing medium that delivers information in a way that is easily digestible, usable, and retained by recipients. Kyp Systems' proprietary applications have been successfully integrated into various channels for prominent brands such as AstraZeneca, Miller Brewing, American Express, Procter & Gamble, Unilever, BP, British Airways, and Merck.

Key Takeaways:

  • Kyp Systems, a global marketing company, has expanded its U.S. operations with the opening of a San Francisco office.
  • The company's primary platform, the iKyp, is a patented, interactive marketing medium that delivers information in a way that is easily digestible, usable, and retained by recipients.
  • Kyp Systems' proprietary applications have been successfully integrated into various channels for prominent brands such as AstraZeneca, Miller Brewing, American Express, Procter & Gamble, Unilever, BP, British Airways, and Merck.
  • The company's solutions have generated unprecedented results, including 20 percent response rates in direct mail and an increase in customer spend by over 70 percent.
  • Kyp System's most recent breakthrough, the iKyp webkey, connects recipients to online destinations through an entirely new engagement experience.
  • Nicholas Miller, chief executive officer, stated that physical touch points still represent key entry points for a brand, and Kyp Systems' solutions are meeting the needs of today's marketers by generating meaningful early engagement experiences.
  • Chris Lanman, chief operating officer, will head up the San Francisco office to service the ever-growing array of clients and industries.
  • Kyp Systems understands that consumers want control over information and the relationships they maintain with a brand, and their solutions aim to educate and empower audiences in order to elicit an intended response or behavior.

Statistics:

  • Kyp Systems has expanded its U.S. operations with a new office in San Francisco.
  • The company's iKyp platform has delivered 20 percent response rates in direct mail.
  • Kyp Systems has seen an increase in customer spend by over 70 percent.
  • The company's patented technology, the iKyp webkey, has been successfully integrated into various channels for prominent brands.

Sources:

  • Kyp Systems, Inc.
  • Biotech Week via NewsRx.com (Copyright 2009)