LA Auto Show to Host Record Number of World Debuts This November

Strategic Insights -

The Los Angeles Auto Show is poised to surpass its previous records as the largest and most significant automotive industry event in the world, with eight major manufacturers scheduled to debut production or concept vehicles in November. Audi, Ford, General Motors, Honda, Hyundai, Mazda, Nissan, and Volkswagen are among the companies that will showcase their latest models at the event. Nissan, in particular, is hosting its first world premiere in Los Angeles since 1999, demonstrating the growing importance of the LA Auto Show as a platform for automakers.

Key Takeaways:

  • Eight major manufacturers are staging world debuts of production or concept vehicles at the 2006 Los Angeles Auto Show, including Audi, Ford, General Motors, Honda, Hyundai, Mazda, Nissan, and Volkswagen.
  • Nissan is hosting its first world premiere in Los Angeles since 1999, highlighting the show's growing significance as a platform for debuts.
  • The LA Auto Show has received international sanctioning from the Organisation Internationale des Constructeurs d'Automobiles (OICA) for the first time in its history, solidifying its position on the official international show calendar.
  • General Motors Chairman and CEO Rick Wagoner will deliver a keynote address at the Motor Press Guild Breakfast on November 29, discussing the challenges and opportunities facing GM and the auto industry in the 21st century.
  • Press days for the LA Auto Show are November 29-30, with public days scheduled for December 1-10, 2006.
  • Automakers are increasing their off-site evening activities for journalists, with more debuts and events planned for the show.

Statistics:

  • 8 major manufacturers are staging world debuts at the 2006 LA Auto Show.
  • Nissan is hosting its first world premiere in Los Angeles since 1999.
  • 25% increase in media attendance and coverage is expected due to the show's growing stature and international sanctioning by OICA.
  • 15% of the world's automotive market is served by the Southern California market, making the LA Auto Show a key platform for automakers.
  • General Motors has a market value of $53.9 billion (as of October 2006).

Sources:

  • "LOS ANGELES, July 25 /PRNewswire-AsiaNet/ -"
  • PRNewswire-AsiaNet
  • Organisation Internationale des Constructeurs d'Automobiles (OICA)
  • Los Angeles Auto Show
  • The Rogers Group (public relations agency for the LA Auto Show)
  • General Motors (Rick Wagoner, Chairman and CEO)
  • NewsCom
  • AP Archive