Land Rover Expands Dealership Network with £122 Million Program

Strategic Insights -

As part of a £122 million program, Land Rover is launching a massive recruitment drive to expand its dealership network across the country. This expansion comes despite Rover Cars' decision to cut its showrooms in Britain. The new programme aims to increase the number of Land Rover dealerships from 123 to 135, creating around 1,200 new jobs. Each outlet is investing in new facilities, including showrooms, workshops, and off-road courses. The company itself is co-ordinating the recruitment campaign, a departure from the usual practice of independent dealers footing the bill.

Key Takeaways:

  • The £122 million program aims to expand the Land Rover dealership network from 123 to 135 outlets.
  • The expansion is expected to create around 1,200 new jobs, ranging from trainee mechanics to senior managers.
  • Each outlet is investing in new facilities, including showrooms, workshops, and off-road courses.
  • The company's new Freelander model is expected to double sales this year, leading to increased demand.
  • Land Rover UK commercial director Mr Peter Kinnaird has stated that the network will set the benchmark for the industry, with dealers committing to invest £122 million over the next 12 months.
  • A specialist recruitment firm, Motor Trade Selection, has been appointed to administer the recruitment program.
  • Land Rover is paying for job advertisements in motor trade and motoring magazines, a break from its usual practice.
  • The company's expanded role in the UK market is expected to lead to further growth and investment.

Statistics:

  • The Land Rover dealership network is expected to expand from 123 to 135 outlets.
  • The expansion is expected to create around 1,200 new jobs.
  • Each outlet is investing £122 million in new facilities.
  • The company's sales are expected to double this year due to the launch of the New Freelander model.
  • The expanded role of the Freelander has already led to the creation of around 700 jobs in Solihull.

Sources:

  • "A huge recruitment drive is being launched as part of a pounds 122million programme to expand the network of Land Rover dealers across the country." - original text
  • "Land Rover's network of independent dealers will put up the pounds 122million, but, unusually, the company itself is paying for and co-ordinating the recruitment campaign." - original text
  • "The start of a third shift so that the vehicle is built around the clock, in order to meet demand." - original text
  • "We have looked at dealerships all over the world and are determined that the Land Rover UK network will set the benchmark for the industry." - original text
  • "BMW, attracted by the vast profits which can be made in banking, is currently being coy about the exact nature of the enterprise." - original text