Largest Internet Sweepstakes in Indian History

Strategic Insights -

Web2Corp, a Dallas, Texas-based promotional firm, and ByIndia.com, India's fastest-growing social networking site and search engine, have launched a $5 million internet sweepstakes aimed at getting new registrants to the site. The sweepstakes, underwritten by SCA Promotions, Inc., will offer monthly drawings for the grand prize and will open on January 25th, 2007. ByIndia.com provides a range of features similar to popular websites such as eBay, Craigslist, YouTube, MySpace, and Blogger, all from a single web portal.

Key Takeaways:

  • The sweepstakes, valued at $5 million, is the largest internet sweepstakes in Indian history.
  • The promotion aims to attract new registrants to ByIndia.com, India's fastest-growing social networking site and search engine.
  • ByIndia.com offers a range of features similar to popular websites such as eBay, Craigslist, YouTube, MySpace, and Blogger, all from a single web portal.
  • The sweepstakes will have monthly drawings for the grand prize and will be underwritten by SCA Promotions, Inc.
  • SCA Promotions, Inc. has also underwritten other well-known promotions, including an $8 million promotion for Big Bass Record Club and a $1 billion sweepstakes for Grab.com.
  • ByIndia.com will provide Indian users with a powerful search engine that automatically returns only Indian web sites.
  • The sweepstakes rules and registration instructions will be available after January 24, 2007.

Statistics:

  • The sweepstakes is valued at $5 million.
  • The promotion aims to attract new registrants to ByIndia.com.
  • ByIndia.com offers a range of features similar to popular websites.
  • The sweepstakes will have monthly drawings for the grand prize.
  • The promotion is underwritten by SCA Promotions, Inc.

Sources:

  • CSR Newswire (no date)
  • Web2Corp (no date)