Leadership and Innovation Converge at Changemakers 2024

Strategic Insights -

The Marketing Society's CEO, Sophie Devonshire, will open Changemakers 2024, an influential forum for leadership, creativity, and innovation in Edinburgh's National Museum of Scotland. The event brings together senior figures from global brands, agencies, and emerging enterprises to explore responsible leadership amidst digital transformation and evolving consumer expectations. Across themed sessions, experts will share insights on negotiation, storytelling, sustainability, personal branding, artificial intelligence, and more.

Key Takeaways:

  • CEO Sophie Devonshire will open the conference, setting the tone for a day of strategic thinking and practical action.
  • David Kean, co-founder of Catalyst, will deliver a keynote on mastering high-stakes conversations using behavioural science strategies to build trust and achieve better business outcomes.
  • Filmmaker Ella Greenwood will discuss storytelling as a force for social change, highlighting its potential to drive positive impact.
  • Tony Anderson, easyJet's first marketing director, will share lessons in agility and resilience from launching one of Europe's most recognizable brands.
  • Alicia Teltz, former LinkedIn executive, will demonstrate how professionals can harness the platform for authentic engagement and growth.
  • Bupa's Dan Sullivan and Rationale's Caroline Olechowski will examine how the organization is aligning innovation and purpose to redefine its brand in global healthcare.
  • A live podcast will feature experts discussing AI's ethical and commercial implications, including data transparency and consumer trust.
  • Creativity and human insight will drive transformation, as discussed by creative leader Wayne Deakin.
  • Purpose-driven partnerships will be highlighted in a session chaired by Jenny Emslie of Sunshine - The Social Agency, featuring insights from NatWest's Petra Cameron and Olympic BMX champion Beth Shriever MBE.
  • Author Laura Bates will close the day with an address on AI, gender, and inclusion.

Statistics:

  • Date: October 29
  • Location: National Museum of Scotland, Edinburgh
  • Tickets are on sale at (no specific sales data provided)

Sources:

  • The Marketing Society