Legendary NFL Coach Jimmy Johnson Returns as Denorex Spokesperson

Strategic Insights -

Jimmy Johnson, a renowned NFL coach, has made a comeback as the spokesperson for Denorex dandruff shampoo, a brand he had previously endorsed in the 1990s. Johnson, known for his consecutive Super Bowl wins and recent appearance on CBS's Survivor, will feature in upcoming Denorex commercials and print ads. The partnership aims to re-launch the iconic brand, which has been acquired by Ultimark Products LLC a year ago. Denorex will introduce a new line extension and a dandruff treatment system recommended by dermatologists.

Key Takeaways:

  • Jimmy Johnson, a legendary NFL coach, will return as the spokesperson for Denorex dandruff shampoo, a brand he had previously endorsed in the 1990s.
  • Johnson will feature in upcoming Denorex commercials and print ads, highlighting the effectiveness of the product in controlling dandruff and keeping hair looking thick and shiny.
  • Ultimark Products LLC, the manufacturer of Denorex, aims to re-launch the iconic brand, which has been acquired by them a year ago.
  • Denorex will introduce a new line extension and a dandruff treatment system recommended by dermatologists, satisfying consumers who want or need a dandruff shampoo and conditioner all in one.
  • The new line extension will be available in Extra-Strength and Therapeutic strength, containing 3% Salicylic acid and 2.5% Coal Tar respectively.
  • Ultimark Products specializes in the acquisition, development, and strategic marketing of consumer products, with multiple product distribution channels throughout North America.
  • Denorex is safe for color-treated or permed hair and will not yellow, gray, or silver hair, making it an effective option for consumers with sensitive hair.

Statistics:

  • Denorex is available in most major retailers and pharmacies that carry therapeutic shampoos.
  • Ultimark Products LLC is the manufacturer and distributor of Denorex, with a wide distribution network throughout North America.
  • The new Denorex line extension will debut in early 2011, featuring a new dandruff treatment system recommended by dermatologists.
  • Denorex contains 3% Salicylic acid in its Extra-Strength formula and 2.5% Coal Tar in its Therapeutic formula.
  • Johnson has won a college national championship with the University of Miami, won two Super Bowls with the Dallas Cowboys, and has also coached with the Miami Dolphins.

Sources:

  • Ultimark Products LLC, Manufacturer's announcement (no date provided)
  • Fox NFL Sunday Pre-game show (reference to Johnson's commentary role)