Leveraging Ottawa Charter Strategies to Enhance COVID-19 Vaccination

Strategic Insights -

Researchers from Tabriz University of Medical Sciences, in collaboration with colleagues from various institutions, have conducted a systematic review to identify effective strategies for improving COVID-19 vaccination efforts globally. The study, published in Health Promotion Perspectives in 2025, examined 22 health promotion strategies categorized into five key areas based on the Ottawa Charter for health promotion. The researchers found that engaging community, addressing misinformation, expanding vaccination sites, and providing culturally tailored communication were notable strategies for enhancing COVID-19 vaccination rates.

Key Takeaways:

  • The study identified 22 health promotion strategies globally, categorized into five key areas based on the Ottawa Charter for health promotion.
  • Notable strategies included engaging community, addressing misinformation, expanding vaccination sites, and providing culturally tailored communication.
  • The Ottawa Charter framework was found to be essential in designing inclusive and adaptable public health strategies that ensure equitable vaccination coverage globally.
  • The study concluded that global vaccination efforts should focus on utilizing the Ottawa Charter framework to enhance COVID-19 vaccination rates.
  • Sara Pourrazavi and her research team from Tabriz University of Medical Sciences, in collaboration with Behrouz Fathi, Zahra Fathifar, Haidar Nadrian, and Hamid Allahverdipour, conducted the systematic review.
  • The study's findings emphasize the significance of health promotion strategies in achieving sufficient COVID-19 vaccination coverage.

Statistics:

  • 22 health promotion strategies were identified globally through the systematic review.
  • 5 key areas based on the Ottawa Charter for health promotion were identified: personal dignity, mutual support, available time, and action and participation.
  • The study found that engaging community and addressing misinformation were among the most effective strategies for enhancing COVID-19 vaccination rates.
  • The Ottawa Charter framework was utilized to design inclusive and adaptable public health strategies that ensured equitable vaccination coverage globally.
  • 202 studies were included in the systematic search, targeting studies published between January 2020 and August 2024.

Sources:

  • Leveraging Ottawa Charter strategies to enhance COVID-19 vaccination: A systematic review of global health promotion approaches. Health Promotion Perspectives, 2025,15(1):9-22. (Health Promotion Perspectives - https://hpp.tbzmed.ac.ir/)
  • Tabriz University of Medical Sciences, Tabriz, Iran
  • Sara Pourrazavi, Research Center of Psychiatry and Behavioral Sciences, Tabriz University of Medical Sciences, Tabriz, Iran
  • Additional authors: Behrouz Fathi, Zahra Fathifar, Haidar Nadrian, Hamid Allahverdipour