Levi's Supports Cancer Charity Team Solan with "10 for 10" Fundraising Campaign

Strategic Insights -

Levi's North East Community Champion Sarah Montanarini has been a personal beneficiary of Team Solan's support after her husband was diagnosed with Hodgkin's lymphoma. In response, Sarah and Levi's have launched a regional fundraising campaign, "10 for 10," which aims to raise £10,000 for the charity by completing static bike rides in 10 stores across the North East. The Leeds event, part of the "10 for 10" campaign, takes place on Saturday 5 and Sunday 6 July at the Levi's store in Trinity Leeds Shopping Centre. The event invites the public to come along, cheer on the riders, and make donations via QR codes and contactless payments. The campaign has already seen events in Dalton Park, Castleford, Aberdeen, and Newcastle, with more planned for York and Edinburgh.

Key Takeaways:

  • Team Solan is a County Durham-based cancer support charity founded by Mark Solan after his mother passed away from cancer at the age of 15.
  • The charity provides practical, emotional, and financial support to those affected by cancer, and their caregivers and loved ones, whom they call "Warriors."
  • Levi's "10 for 10" campaign has already seen events in five locations across the North East, including Dalton Park, Castleford, Aberdeen, and Newcastle.
  • The campaign aims to raise £10,000 for Team Solan by completing static bike rides in 10 stores across the region.
  • The public is invited to attend the event in Leeds on Saturday 5 and Sunday 6 July, cheer on the riders, and make donations via QR codes and contactless payments.
  • Every donation helps Team Solan continue their life-changing work, providing support to those affected by cancer.
  • Levi's North East Community Champion, Sarah Montanarini, hasPersonally benefited from Team Solan's support after her husband was diagnosed with cancer.
  • The campaign is inspired by Sarah's personal experience and aims to raise awareness and funds for Team Solan's vital work.

Statistics:

  • £10,000: the fundraising goal of Levi's "10 for 10" campaign to support Team Solan.
  • 10: the number of Levi's stores across the North East participating in the campaign.
  • 5: the number of locations already visited by the "10 for 10" campaign, including Dalton Park, Castleford, Aberdeen, and Newcastle.
  • 2: the number of days the Leeds event will take place, Saturday 5 and Sunday 6 July.
  • £x: The amount of money donated to Team Solan so far via the campaign.

Sources:

  • Leeds: Levi's, Trinity Leeds Shopping Centre
  • Dates: Saturday 5 July & Sunday 6 July
  • Activities: Staff-led static bike ride challenge, fundraising, meet the team