LG Develops Mobile Phone for Terrestrial Digital Media Broadcasting in Europe

Strategic Insights -

LG Electronics Inc., the world's fourth-largest mobile handset maker, has developed a new mobile phone that allows users to watch terrestrial digital media broadcasting (T-DMB) while on the move. This new device is targeted at cracking into the European mobile television market, currently dominated by technology developed by Nokia. The phone, compatible with Europe's third-generation (3G) mobile standard, incorporates T-DMB technology, an industry first. LG plans to introduce the phone in the European market next year, aiming to lead the early European mobile phone TV market.

Key Takeaways:

  • LG Electronics has developed a new mobile phone that supports terrestrial digital media broadcasting (T-DMB) technology, allowing users to watch TV while on the move.
  • The phone is compatible with Europe's third-generation (3G) mobile standard, W-CDMA, and incorporates T-DMB technology.
  • LG claims this is an industry first, with the company planning to introduce the phone in the European market next year.
  • The T-DMB technology was initiated by the South Korean government to enable broadcasters to broadcast digital TV programming to phones via conventional terrestrial transmitters.
  • LG aims to lead the early European mobile phone TV market with this new device.
  • The European mobile television market is currently dominated by Nokia's digital video broadcast for handheld (DVB-H) technology.
  • Other companies, such as U.S. wireless chipmaker Qualcomm Inc. and South Korea's SK Telecom Co., are also pushing their own mobile TV standards, including MediaFlo and satellite-based mobile TV services.

Statistics:

  • LG Electronics is the world's fourth-largest mobile handset maker.
  • Europe's third-generation (3G) mobile standard, W-CDMA, is being used by LG for the new phone.
  • The new phone is set to be introduced in the European market within the next year.
  • The T-DMB technology was initiated by the South Korean government.
  • The European mobile television market is dominated by Nokia's DVB-H technology.
  • Other companies, such as Qualcomm and SK Telecom, are also investing in mobile TV services.

Sources:

  • Yonhap, (Aug. 31)
  • "LG develops W-CDMA phone for mobile TV services"
  • Asia Pulse, (no date mentioned in the original)