Lidl's Budget Sausages Reign Supreme in Blind Taste Test

Strategic Insights -

A 65-strong panel of ordinary consumers has crowned Lidl's Deluxe Pork Sausages the winner of a major blind taste test, with a whopping 77% of participants praising their juicy texture and meaty flavor. The budget supermarket's sausages also took home the Great Value accolade, with a price tag of just £2.49 for 400g - a mere 62p per 100g. Meanwhile, M&S and Sainsbury's premium sausages, priced at £4.50 and £3 respectively, earned Best Buy status, but were deemed pricier alternatives to Lidl's champion.

Key Takeaways:

  • Lidl's Deluxe Pork Sausages emerged as the winner of the blind taste test, scoring 77% and taking home the Great Value accolade.
  • The sausages were praised for their juicy texture and meaty flavor, with 80% of tasters rating the meaty flavor as perfect and two-thirds saying the herb and spice balance hit the mark.
  • M&S's Collection British Outdoor Bred Pork Sausages and Sainsbury's Taste the Difference British Pork Sausages both scored 75% and earned Best Buy status.
  • The Black Farmer Premium Pork Sausages scored 72%, but fell just short of Best Buy status due to a third of tasters finding the seasoning underwhelming.
  • Asda's Exceptional Classic Pork Sausages followed closely with 71%, but were criticized for lacking seasoning.
  • Heck 97% Pork Sausages disappointed, with over 60% of tasters finding the pork flavor too weak and more than half wanting more seasoning.

Statistics:

  • 77% of participants praised Lidl's Deluxe Pork Sausages for their juicy texture and meaty flavor.
  • 80% of tasters rated the meaty flavor as perfect.
  • 2/3 of tasters said the herb and spice balance hit the mark.
  • 75% of tasters liked the salt levels and 75% were pleased with the texture.
  • 11.5g of saturated fat are found in two sausages, more than half the recommended daily limit for women.
  • £2.49 is the price tag for 400g of Lidl's Deluxe Pork Sausages, the lowest price in the test.
  • £2.98 is the price of Asda's Exceptional Classic Pork Sausages.
  • £3 is the price of Sainsbury's Taste the Difference British Pork Sausages.
  • £3.25 is the price of M&S's Collection British Outdoor Bred Pork Sausages.
  • £3.50 is the price of The Black Farmer Premium Pork Sausages.
  • £4 is the price of The Jolly Hog Proper Porker sausages.
  • £4.50 is the price of M&S's Collection British Outdoor Bred Pork Sausages and Waitrose No.1 Free Range sausages.

Sources:

  • Which?
  • Getty