LifeMD Appoints Shayna Webb Dray as Chief Operating Officer, Expands Leadership Team

Strategic Insights -

LifeMD, a leading provider of virtual healthcare services, has announced the appointment of Shayna Webb Dray as its Chief Operating Officer. Ms. Webb Dray brings over 15 years of experience in operations and supply chain management to the role, having previously served as Senior Vice President of Operations at LifeMD. Her appointment is part of a broader leadership expansion, with Chief Marketing Officer Jessica Friedeman taking on additional responsibilities as Chief Marketing and Product Officer, and Vice President of Analytics Jacob Ellison being appointed Chief Analytics Officer.

Ms. Webb Dray has been instrumental in LifeMD's growth, spearheading the creation of a comprehensive supply chain strategy and overseeing the successful launch, operationalization, and scaling of the company's weight management program. She has also been responsible for the strategic direction of the Care Center, Pharmacy, Clinical Operations, and Project Management Office.

"I am confident Shayna will play a pivotal role in supporting LifeMD's growth into new verticals, and ensuring that the quality of care we provide and the overall patient experience is second to none in the industry," said Justin Schreiber, Chairman and Chief Executive Officer of LifeMD.

In addition to Ms. Webb Dray's appointment, LifeMD has expanded its leadership team with the promotion of Jessica Friedeman and the appointment of Jacob Ellison as Chief Analytics Officer. These moves are intended to drive enhancements across the organization and position LifeMD for continued growth and success in the virtual healthcare market.

Key Takeaways:

  • Shayna Webb Dray has been appointed as Chief Operating Officer, bringing over 15 years of experience in operations and supply chain management.
  • Ms. Webb Dray has been instrumental in LifeMD's growth, spearheading the creation of a comprehensive supply chain strategy and overseeing the successful launch of the company's weight management program.
  • Chief Marketing Officer Jessica Friedeman has been elevated to Chief Marketing and Product Officer, taking on additional responsibilities for product management.
  • Vice President of Analytics Jacob Ellison has been appointed Chief Analytics Officer, overseeing the organization's data strategy, AI innovation, and financial planning and analysis.
  • LifeMD's leadership expansion is part of the company's broader growth strategy, with a focus on expanding into new verticals and enhancing the patient experience.

Statistics:

  • Shayna Webb Dray has over 15 years of experience in operations and supply chain management.
  • LifeMD's weight management program has been successfully launched and scaled under Ms. Webb Dray's oversight.
  • The company's supply chain strategy was created by Ms. Webb Dray.
  • LifeMD offers telemedicine, access to laboratory and pharmacy services, and specialized treatment across more than 200 conditions.

Sources:

  • Globe Newswire, "LifeMD Appoints Shayna Webb Dray as Chief Operating Officer" (July 31, 2025)
  • LifeMD, Inc., "About LifeMD"