Liverpool City Council Relaunches Award-Winning 24 Magic Months App

Strategic Insights -

The Liverpool City Council has announced the relaunch of its popular 24 Magic Months app, which provides essential tools and guidance for new parents in their first 24 months of their babies' lives. The app offers a personalized experience, with content tailored to the baby's age, and features a milestone tracker, videos, and advice from local health professionals and parents. The app aims to support parents in nurturing their child's development, promoting healthy habits, and encouraging bonding. The first two years of a child's life are critical for shaping their life outcomes, and the app seeks to make this period less overwhelming for parents.

Key Takeaways:

  • The 24 Magic Months app is a free download from Google Play and the App Store, available in multiple languages.
  • The app offers personalized guidance, tailored to the baby's age, with content on breastfeeding, healthy living, and parent-infant mental health and relationships.
  • The app features a milestone tracker, videos, and advice from local health professionals, parents, and carers, as well as articles with quick, simple activities.
  • The app also provides health and wellbeing advice to support the adult's journey, and a Liverpool service directory to find a range of support.
  • Physical resources are being shared with local nurseries and children's centres.
  • The app has been praised by parents, including Liverpool mum Katie Hamilton Wynne, who called it a "lifesaver."
  • Councillor Liz Parsons said the app is "packed with expert advice and support from professionals and local families."
  • Professor Matthew Ashton emphasized the importance of the app in providing vital support for parents and promoting their wellbeing.

Statistics:

  • The 24 Magic Months app was launched in 2021.
  • The app has been used by many Liverpool parents and carers since its launch.
  • The app features content from local health professionals and parents, including videos, articles, and advice.

Sources:

  • Liverpool City Council
  • Katie Hamilton Wynne
  • Cllr Harry Doyle
  • Councillor Liz Parsons
  • Professor Matthew Ashton
  • Liverpool Echo
  • Press Handout