LocalResponse Expands with New Office and Staff, Doubling in Size

Strategic Insights -

LocalResponse, the advertising platform that enables marketers to respond to "check-ins", has made significant strides in recent months. The company has secured $5 million in equity financing and has doubled its staff to 17 individuals, with a new office opening in Chicago focused on sales to the Midwestern United States. LocalResponse has partnered with major advertisers such as Audi, Coca-Cola, and Microsoft, and has reported impressive average click-through rates of above 60%.

Key Takeaways:

  • LocalResponse has doubled its staff to 17 individuals, with a new office opening in Chicago focused on sales to the Midwestern United States.
  • The company has partnered with major advertisers such as Audi, Coca-Cola, and Microsoft, in addition to other prominent brands like Cadbury-Adams, Dell, and Estee Lauder.
  • LocalResponse's platform aggregates "explicit check-ins" from check-in services and creates "implicit check-ins" from natural language and geo-tags in updates and photos on social networks like Twitter and Facebook.
  • The company's first product helps marketers respond to these individuals in context with a relevant ad/offer.
  • LocalResponse is announcing two extensions of its platform in Q1 2012: a display ad product and a SaaS analytics platform for brands and agencies to self-serve campaigns.
  • Dmitry Kroshka, a head of advertising innovation, has joined LocalResponse with a background in senior product and account roles at Draft/FCB and IMC2.
  • Todd Hayes, 2010 IAB Salesperson of the Year for the MidWest, has been appointed to lead the Chicago office, with a professional background in ad network and media agency experience at major shops.

Statistics:

  • LocalResponse has secured $5 million in equity financing.
  • The company has achieved average click-through rates above 60% (sample userflow reported).
  • LocalResponse works with Fortune 500 advertisers such as Audi, Cadbury-Adams, Coca-Cola, Dell, Estee Lauder, FedEx, General Electric, General Mills, General Motors, Hershey's, Kmart, McDonald's, Microsoft, NBC-Universal, Pepsi, Verizon, and Walgreens.
  • The company has a total staff of 17 individuals, with a new office opened in Chicago.

Sources:

  • "LocalResponse Seeks to Crack Social Media Ad Market" article in Entertainment Newsweekly, Copyright 2012, Entertainment Newsweekly via VerticalNews.com.
  • LocalResponse website.
  • LocalResponse twitter.
  • LocalResponse press blog.