London Remains the Most Expensive Area for a Pint of Lager in Great Britain

Strategic Insights -

According to exclusive data from The MA Pint Price Survey, London continues to lead the way as the most expensive area for a pint of lager in Great Britain. The survey found that the average lager pint price in pubs and bars across the capital is £6.07, with several popular brands, including Birra Moretti, Amstel, Asahi, Peroni, and Staropramen, all exceeding £6.60 per pint. In contrast, the cheapest areas for a pint of lager are the Midlands, the north-east, and Wales, where prices range from £4.53 to £4.92.

Key Takeaways:

  • London has the most expensive average lager price at £6.07, with Birra Moretti, Amstel, Asahi, Peroni, and Staropramen all tipping over the £6.60 mark.
  • The cheapest pints in the capital can be found in Carlsberg, Foster's, and Carling.
  • The area with the cheapest average pints of lager are the Midlands, the north-east, and Wales, with prices ranging from £4.53 to £4.92.
  • The most expensive lager brand in the Midlands is Peroni at £5.63, while the wallet-saving Tennent's Lager will set a customer back just £3.50.
  • The average price for a pint of lager in other regions is £5.58 in the south-east, £5.53 in the south-west, £5.48 in Scotland, and £5.08 in the north-west.
  • The most expensive lager in Scotland is Birra Moretti at £7.50, while a Tennent's will cost £4.68.
  • Carlsberg is cited as the pint that will sell for the lowest price at an average of £4.23, with three beers having an average price of £6 across Great Britain: Peroni at £6.14, Asahi at £6.11, and Birra Moretti at £6.04.

Statistics:

  • Average lager pint price in pubs and bars across Great Britain is £4.83 (ONS data, January 2025).
  • Average lager pint price in London is £6.07.
  • Prices for Birra Moretti, Amstel, Asahi, Peroni, and Staropramen in London range from £6.60 to £7.17 per pint.
  • Prices for pints of lager in the Midlands, north-east, and Wales range from £4.53 to £4.92.
  • Prices for pints of lager in other regions are:

+ South-east: £5.58 (Asahi: £6.75, Coors Light: £4.68).

+ South-west: £5.53 (Asahi: £6.18, Carlsberg: £4.71).

+ Scotland: £5.48 (Birra Moretti: £7.50, Tennent's: £4.68).

+ North-west: £5.08 (Peroni: £6.15, Foster's: £4.08).

Sources:

  • The MA Pint Price Survey
  • The MA Pint Price Survey (compiled from survey results accrued in April 2025)
  • ONS (office for National Statistics) data, January 2025