Look-Look Magazine Revolutionizes Youth Culture with 14-City Tour and Summer Residency Program

Strategic Insights -

Look-Look Magazine, founded by DeeDee Gordon and Sharon Lee in 2003, is taking the art and music of young people to new levels with its second issue and the Youth Invasion Tour. The magazine showcases the best artistic and literary work of young people between the ages of 14 and 30, with content entirely composed of uncensored art, photography, and writing.

Key Takeaways:

  • Look-Look Magazine is the nation's only magazine dedicated to showcasing the best artistic and literary work of young people, with its second issue featuring 14-city tour and summer residency program.
  • The magazine's content is entirely composed of uncensored art, photography, and writing created by amateurs between the ages of 14 and 30.
  • The Youth Invasion Tour, sponsored by Virgin Mobile USA and Sony Pictures, will commence on April 20th and include stops in 14 cities, including Los Angeles, New York, Baltimore, Cincinnati, Chicago, Detroit, Tuscon, Nashville, Washington DC, Brooklyn, Austin, and Denton Texas.
  • The tour will raise awareness of art and music by young people in each city, with an Airstream trailer outfitted with an art exhibition and an art station.
  • Electrocute, a cult bubblegum pop girl group duo, and Hawnay Troof will perform in each city, along with local acts.
  • Tickets for each performance will cost no more than $5, with net profits donated as one-time-per-person grants for young artists.
  • The Look-Look School of Visual Arts Summer Residency Program will award 12 fellowships to young artists, sponsored by Virgin Mobile USA, SVA, and the Look-Look Arts Foundation.
  • Residencies will be held in the summer of 2004 and are completely free of charge to recipients.
  • The magazine can be found throughout the U.S. in Barnes & Noble and Borders, with subscriptions also available online through Amazon.com.

Statistics:

  • 14-city tour will take place in cities including Los Angeles, New York, Baltimore, Cincinnati, Chicago, Detroit, Tuscon, Nashville, Washington DC, Brooklyn, Austin, and Denton Texas.
  • 12 residency fellowships will be awarded for the summer of 2004.
  • 14 artists, writers, and photographers will be featured in each city.
  • Net profits from ticket sales will be donated as one-time-per-person grants for young artists.
  • The Airstream trailer will be outfitted with an art exhibition and an art station for young people to create and contribute their own art.
  • Electrocute and Hawnay Troof will perform in each city, along with local acts.

Sources:

  • PRNewswire, "Look-Look Magazine Launches Second Issue and 14-City Youth Invasion Tour" (March 30)
  • Look-Look Magazine Web site: http://look-lookmagazine.com/