Luxury Automakers Dominate J.D. Power Satisfaction Study

Strategic Insights -

Porsche AG and other high-end auto brands performed exceptionally well in the J.D. Power and Associates study, measuring satisfaction after 90 days of ownership. Notably, domestic companies like Ford Motor Co. showed significant improvement in rankings. The study, now in its 11th year, assesses performance, layout appeal, and customer satisfaction with cars driven off dealers' lots. The results are crucial for automakers as vehicles with better exterior, interior, and driving appeal draw in customers and command higher prices.

Key Takeaways:

  • Porsche topped the J.D. Power survey, ranking highest in performance, layout appeal, and customer satisfaction.
  • Lincoln, Ford's luxury brand, ranked 11th, the highest among domestic nameplates.
  • Luxury automakers such as BMW, Mercedes-Benz, Lexus, Infiniti, and Audi finished at the top of the survey.
  • Nissan's Titan took the top spot in the large pickup category.
  • Honda's Ridgeline won the midsize pickup category.
  • Hyundai's Azera excelled in large cars due to its practical interior and exterior designs.
  • Suzuki's Aerio won in the sub-compact category, while the BMW-owned MINI Cooper topped compact cars.
  • Lexus's IS 250/IS 350 won in the entry premium car class, while Infiniti's M-Series took first in the midsize premium car category.
  • Ford's Mustang won the midsize sporty car category, while the Ford Fusion topped the midsize car class.

Statistics:

  • Over 63,000 people participated in the J.D. Power APEAL study, contributing responses from their 2006 model purchases.
  • Porsche and other luxury automakers consistently ranked high in the survey, showcasing their strengths in performance, design, and customer satisfaction.

Sources:

  • Associated Press
  • J.D. Power and Associates
  • "J.D. Power Satisfaction Study"