Macao Expands International Visitor Markets with Vibrant "Tourism +" Appeal

Strategic Insights -

The Macao Government Tourism Office (MGTO) showcased Macao's vibrant appeal as a "tourism +" destination at the ASTINDO Travel Fair 2025 in Jakarta, Indonesia. The event highlighted the destination's rich tapestry of experiences, including colorful events, culinary delights, and leisure activities. MGTO's 36-square-meter Macao Pavilion featured interactive games, a giant model of Macao Tourism Mascot MAK MAK, and artistic installations, successfully engaging visitors and promoting Macao's World Heritage and rich cultural heritage.

Key Takeaways:

  • Macao participated in the ASTINDO Travel Fair 2025 in Jakarta, Indonesia, from August 28 to 31, showcasing its vibrant appeal to potential visitors from Indonesia and Southeast Asia.
  • MGTO's Macao Pavilion featured interactive games, a giant model of MAK MAK, and artistic installations, highlighting Macao's unique and vibrant aroma.
  • Four tourism enterprises from Macao joined the travel fair, presenting the latest tourism products and connecting with Indonesian counterparts for closer cooperation.
  • Macao is ranked 16th as a Muslim-friendly destination on the Global Muslim Travel Index 2025 (GMTI) published by CrescentRating and Mastercard.
  • MGTO targets Indonesia as one of the ten largest international visitor markets for Macao and will organize a mega Macao travel roadshow in Indonesia in October.
  • The event aimed to elevate Macao's profile and visibility, igniting interest among Indonesians and Southeast Asians in visiting Macao.

Statistics:

  • Macao Pavilion size: 36 square meters
  • Number of tourism enterprises from Macao: 4
  • Rank of Macao as a Muslim-friendly destination: 16th (GMTI 2025)
  • Month of the mega Macao travel roadshow in Indonesia: October
  • Number of travel fairs where MGTO participated: 2 (ASTINDO Travel Fair in Jakarta)
  • Targeted international visitor market: Indonesia (one of the ten largest international visitor markets for Macao)

Sources:

  • Macao Government Tourism Office (MGTO)
  • ASTINDO Travel Fair 2025
  • CrescentRating and Mastercard (Global Muslim Travel Index 2025)
  • Indonesian Travel Agents Association (ASTINDO)