Madayn Implements Integrated Marketing Plan to Enhance Presence Locally and Internationally

Strategic Insights -

The Public Establishment for Industrial Estates (Madayn) implemented an integrated marketing plan in the first half of 2025 to promote industrial cities, attract foreign investments, and encourage Omani exports. Khalid bin Sulaiman Al Salhi, Director General of Marketing and Commercial Affairs at Madayn, stated that since assuming the chairmanship of the supervisory team for promoting Omani products (OPEX), the Corporation has organized 10 major events, including international exhibitions and local events. These participations aimed to introduce stakeholders to the potential of Omani industries and the competitive advantages of the industrial cities, while supporting local investors in accessing new markets and expanding relationships with regional and international partners.

Key Takeaways:

  • Madayn implemented an integrated marketing plan in the first half of 2025 to enhance its presence locally and internationally, attract foreign investments, and encourage Omani exports.
  • The Corporation organized 10 major events, including six international exhibitions and two local exhibitions, to promote Omani industries and the competitive advantages of the industrial cities.
  • Participation in external economic events represents an added value to double Omani exports and attract quality investments and localize them in industrial cities.
  • Initial indicators show the success of Omani companies and factories participating under the Sultanate of Oman's pavilion at the Gulfood 2025 exhibition, held in February 2025, in signing 115 contracts and commercial deals worth over half a million Omani rials.
  • Madayn completed 15 marketing and investment projects during the first half of 2025, including the OPEX Events Plan and a comprehensive study to establish an integrated research and development center at Knowledge Oasis Muscat (KOM).
  • The projects also included a competitive study project for "Madayn" in the medical industries sector and a project to develop an investor journey map to enhance the investor experience and simplify procedures.
  • The "Madayn" marketing strategy project aims to develop a comprehensive strategy to enhance the promotion of industrial cities and increase investment attraction.

Statistics:

  • 115 contracts and commercial deals worth over half a million Omani rials were signed by Omani companies and factories at the Gulfood 2025 exhibition.
  • 9 projects were attracted and localized in several industrial cities, with a total investment volume exceeding OMR 13 million and covering a total area of 60,000 square meters.
  • These sectors include food industries, plastics, marble, industrial detergents, and warning and anti-theft systems.
  • 10 major events were organized by Madayn, including international exhibitions, local exhibitions, and internal events.

Sources:

  • "Madayn Implements Integrated Marketing Plan to Enhance Presence Locally and Internationally" by Times News Service (Muscat: The Public Establishment for Industrial Estates (Madayn)).
  • Provided by SyndiGate Media Inc. ( ).