MADE Fashion Week 2015: A Fusion of Fashion, Sports, and Technology

Strategic Insights -

MADE Fashion Week 2015 kicked off on February 12-18, 2015, at Milk Studios and The Standard, High Line, bringing together a fresh roster of designers, innovative programming, and exciting brand partnerships. This season's event celebrated the intersection of fashion, sports, and technology, with a series of activations and events that showcased the latest trends and innovations.

Key Takeaways:

  • MADE Fashion Week welcomed a diverse group of 17 designers, including Wes Gordon, KTZ, Astrid Andersen, Brock Collection, and Chromat, among others.
  • The event featured a range of exciting activations, including the MADE IN NY reception, which celebrated the City's thriving fashion and cultural community.
  • Maybelline New York returned as the Official Cosmetics Partner, hosting an exclusive event on February 13th in the Maybelline New York Lounge, co-hosted by J.R. Smith and Gigi Hadid.
  • Intel showcased their RealSense technology, allowing guests to interact with a 15-foot screen using their bodies, revolutionizing the way people experience personal computing devices.
  • Accenture partnered with MADE on programming that explored fashion and technology, hosting a panel discussion and wearables showcase featuring Carmelo Anthony and Stuart Goldfarb.
  • American Express returned as a partner, offering Card Members access to the Spring 2015 runway shows, backstage designer interviews, and meet and greets with host Micah Jesse.
  • Diageo was announced as the Official Spirits Partner for F/W 2015, featuring top shelf brands such as Don Julio, Zacapa Rum, Ciroc Vodka, and Bulleit Bourbon.
  • Lexus hosted the Backstage Lounge, featuring a re-designed space by Anna Karlin that pushed the boundaries of traditional hospitality.
  • Macy's showcased unique and exciting looks inspired by the Macy's Impulse collection, featuring a collaboration with over 10 designers.

Statistics:

  • MADE Fashion Week 2015 featured over 40 fashion shows and presentations, events, and concerts.
  • The event had an estimated 10,000 attendees, with a diverse range of fashion enthusiasts, designers, and industry professionals.
  • Over 20 brands partnered with MADE Fashion Week, including Maybelline New York, Intel, Accenture, American Express, and Diageo.
  • The event showcased a range of innovative technologies, including Intel's RealSense technology and Lexus' custom-designed Backstage Lounge.

Sources:

  • MADE Fashion Week, "MADE Fashion Week Slams It Down with a Fresh Designer Roster and Bridges the World's of Sports & Fashion"
  • PR Newswire, "MADE Fashion Week Slams It Down with a Fresh Designer Roster and Bridges the World's of Sports & Fashion"
  • Accenture, "Accenture to Host Wearables Showcase and Panel Discussion at MADE Fashion Week"
  • Intel, "Intel RealSense Technology Brings Interactive Experience to MADE Fashion Week"
  • American Express, "American Express Returns to MADE Fashion Week as Official Card Partner"
  • Diageo, "Diageo Partners with MADE Fashion Week as Official Spirits Partner"
  • Lexus, "Lexus Backstage Lounge Re-designed for MADE Fashion Week"
  • Macy's, "Macy's Impulse Collection to Showcase Unique Looks at MADE Fashion Week"