Mag Rack Launches Extensive Programming and Marketing Campaign for Video-on-Demand Service

Strategic Insights -

Mag Rack, a television service created exclusively for video-on-demand (VOD), is set to promote the value of VOD to digital cable customers through an extensive programming and marketing campaign. Starting April 16, Mag Rack will cross-promote its new video magazine "Guitar Xpress" with the on-demand premiere of Paramount's hit film "School of Rock" on the same day. This campaign will feature on-demand guitar instruction for popular songs, including "Smoke on the Water" and "Sunshine of Your Love," as well as bonus footage from the movie and a behind-the-scenes tour of the Gibson Guitar factory.

Key Takeaways:

  • Mag Rack, a VOD service, is launching an extensive programming and marketing campaign to promote the value of VOD to digital cable customers.
  • The campaign will start on April 16, with a cross-promotion of "Guitar Xpress" and the on-demand premiere of Paramount's "School of Rock."
  • "Guitar Xpress" will feature on-demand guitar instruction for popular songs, including "Smoke on the Water" and "Sunshine of Your Love," as well as bonus footage from the movie and a behind-the-scenes tour of the Gibson Guitar factory.
  • Mag Rack will host a live radio broadcast at Sam Ash Music in Carle Place, New York, to promote "Guitar Xpress" and the on-demand premiere of "School of Rock" to Cablevision's iO: Interactive Optimum digital cable customers.
  • The grand prize giveaway at the event is a Gibson guitar signed by the film's star, Jack Black.

Statistics:

  • The campaign will start on April 16, with a cross-promotion of "Guitar Xpress" and the on-demand premiere of Paramount's "School of Rock."
  • Mag Rack will host a live radio broadcast at Sam Ash Music in Carle Place, New York.
  • The grand prize giveaway at the event is a Gibson guitar signed by the film's star, Jack Black.

Sources:

  • PRNewswire, April 5, 2023
  • Matt Strauss, Executive Vice President and General Manager for Mag Rack
  • Sommer Hixson of Mag Rack, +1-646-273-7383, shixson@rainbow-media.com
  • Sal Cataldi of Cataldi Public Relations, +1-212-244-9797, sal@cataldipr.com