Mag Rack Partners with On Command to Offer Unique Video Magazines to Hotel Guests

Strategic Insights -

Mag Rack's unique-video-on-demand (VOD) service has partnered with On Command Corporation, a leading provider of in-room entertainment for the lodging industry, to offer its original special interest video magazines to On Command's digital hotel base across the United States. Starting in February 2004, visitors to more than 300,000 hotel rooms gained access to Mag Rack's five most popular video magazines. This partnership allows Mag Rack to expand its reach and offer a unique brand of on-demand programming to a nationwide audience.

Key Takeaways:

  • Mag Rack has partnered with On Command Corporation to provide its original special interest video magazines to On Command's digital hotel base across the United States.
  • The partnership allows Mag Rack to expand its reach and offer a unique brand of on-demand programming to a nationwide audience.
  • Mag Rack's initial program offering includes selections from "Classic Cars," "Motorcycle Freedom," "Your Next Car," "Yoga Retreat," and "Personal Trainer."
  • Content is refreshed on a monthly schedule, with over 300,000 hotel rooms offering access to Mag Rack's video magazines as of February 2004.
  • Mark Romano, vice president of alternate technologies at Mag Rack, noted that the partnership with On Command provides Mag Rack the opportunity to continue to roll out its unique brand of on-demand programming to a nationwide audience.
  • Tad Walden, Chief Marketing Officer for On Command Corporation, stated that the addition of Mag Rack's original video magazines to the On Command platform further solidifies On Command's position as the leading content provider for the interactive television offering in the lodging industry.

Statistics:

  • Over 300,000 hotel rooms have access to Mag Rack's video magazines as of February 2004.
  • Mag Rack's initial program offering includes five video magazines: "Classic Cars," "Motorcycle Freedom," "Your Next Car," "Yoga Retreat," and "Personal Trainer."
  • Mag Rack's content is refreshed on a monthly schedule.
  • On Command serves more than 1,000,000 guest rooms, touching more than 300 million guests annually.
  • On Command's hotel properties include over 100 of the most prestigious hotel chains and operators in the lodging industry.

Sources:

  • "Mag Rack Partners with On Command to Offer Unique Video Magazines to Hotel Guests," PRNewswire, March 10, 2004.
  • Mag Rack Web site, .
  • On Command Corporation Web site, .
  • Rainbow Media Holdings LLC Web site, .
  • Cablevision Systems Corporation Web site, .