Malayali Creators Criticize Janhvi Kapoor's Portrayal in Upcoming Film Param Sundari

Strategic Insights -

Malayali creators and social media users have been criticising Janhvi Kapoor's portrayal of a Malayali girl in her upcoming film, Param Sundari. The film is set to release on August 29 and stars Sidharth Malhotra and Janhvi Kapoor. Malayalam singer-actor Pavithra Menon took to Instagram to share a post criticizing Janhvi's accent and attire, and slammed the makers of the film for not casting a Malayalam actor in the role. Pavithra's video was taken down by Instagram after receiving a notice from a third party claiming copyright infringement.

The criticism from Pavithra and other Malayali creators and viewers is regarding the characterisation of Janhvi's character, which they feel perpetuates stereotypes and is not accurate to the Malayali culture. Pavithra had mentioned in her video, "What's the problem in hiring a proper Malayali actor?" and highlighted that Malayalis are normal people who do not just wear jasmine flowers and do Mohiniyattam everywhere. Several other Malayali creators have also criticised the characterisation, with none of their videos being taken down so far.

Key Takeaways:

  • Malayali creators and viewers have been criticising Janhvi Kapoor's portrayal of a Malayali girl in the upcoming film, Param Sundari.
  • Malayalam singer-actor Pavithra Menon's video criticising Janhvi's accent and attire was taken down by Instagram after receiving a notice from a third party claiming copyright infringement.
  • Pavithra had questioned the makers of the film for not casting a Malayalam actor in the role and highlighted that Malayalis are normal people who do not just wear jasmine flowers and do Mohiniyattam everywhere.
  • The criticism is regarding the characterisation of Janhvi's character which perpetuates stereotypes and is not accurate to the Malayali culture.
  • Several other Malayali creators have also criticised the characterisation, with none of their videos being taken down so far.
  • The film Param Sundari is set to release on August 29 and stars Sidharth Malhotra and Janhvi Kapoor, along with Rajeev Khandelwal and Aakash Dahiya in pivotal roles.

Statistics:

  • The film Param Sundari is set to release on August 29, 2023.
  • Pavithra's video was taken down by Instagram after 5 days of being uploaded.
  • The video received support from Pavithra's followers after being taken down.
  • Several other Malayali creators and viewers have criticised the characterisation of Janhvi's character.
  • The film Param Sundari has received criticism from multiple Malayali creators and viewers.

Sources:

  • Hindustan Times
  • Instagram