Malaysia Courts Indian Tourists with Promotional Campaigns

Strategic Insights -

Malaysia, known for its family-friendly tourist attractions, has set its sights on wooing visitors from Indian cities, particularly Lucknow and Hyderabad. As part of a targeted promotional campaign, Tourism Malaysia has launched a series of initiatives in India, including a food and cultural festival in Lucknow. The country aims to capitalize on the growing middle and higher-income groups in India, where tourism has shown significant potential.

Key Takeaways:

  • Malaysia has launched a promotional campaign in Indian cities, targeting middle and higher-income groups.
  • The campaign includes a food and cultural festival in Lucknow, set to take place in the next two months.
  • The total number of arrivals from India to Malaysia has grown by over 300% in the past ten years, from 39,000 in 1999 to 172,000 last year.
  • On a year-to-year basis, arrivals from India grew by 20% in 2004 compared to 2003.
  • Lucknow witnessed a growth of 10% in tourists visiting Malaysia, driven by the augmentation of spending power amongst citizens and direct flights to Kuala Lumpur.
  • Tourism Malaysia expects a growth of over 18% in arrivals from Lucknow to Malaysia, driven by easy accessibility.

Statistics:

  • 300% growth in arrivals from India to Malaysia from 39,000 in 1999 to 172,000 last year.
  • 20% growth in arrivals from India in 2004 compared to 2003.
  • 10% growth in tourists from Lucknow visiting Malaysia.
  • Over 18% growth in arrivals from Lucknow to Malaysia anticipated by Tourism Malaysia.
  • Total arrivals from India to Malaysia: 172,000 (last year).

Sources:

  • PTI (Press Trust of India) news agency.