Malaysia Launches International Media Campaign to Showcase Foreign Direct Investment Prospects

Strategic Insights -

Malaysia has launched a comprehensive international media campaign to promote its progress in attracting foreign direct investment and highlighting its status as a top-ranked "Offshore Outsourcing" location. The campaign, titled "Best of All Worlds" and developed in partnership with Cuzzy Media, aims to showcase the country's competitive advantages and financial incentives for foreign investors. The campaign features a series of television commercials and documentaries showcasing the experiences of global companies such as BMW, DHL, and Intel, which have successfully established their offshore outsourcing operations in Malaysia.

Key Takeaways:

  • The "Best of All Worlds" campaign is an international media campaign launched by Multimedia Development Corporation (MDC) in partnership with Cuzzy Media to promote Malaysia's foreign direct investment prospects.
  • The campaign features a series of television commercials and documentaries showcasing the experiences of global companies such as BMW, DHL, and Intel, which have successfully established their offshore outsourcing operations in Malaysia.
  • The documentaries are available on various video sharing platforms, including YouTube, Google, Yahoo, Xbbblog, Daily Motion, and Ourtube.
  • International celebrities and luminaries, such as Dr. Vinton G. Cerf and Dr. Robert Bishop, have contributed to the documentaries, providing candid opinions on offshore outsourcing and foreign direct investment prospects in Malaysia.
  • MSC Malaysia status companies enjoy financial incentives, including no income tax for up to 10 years.
  • The campaign highlights Malaysia's position as a cost-effective destination for foreign direct investment, with CEO of MDC, Dato' Badlisham Ghazali, stating, "We want the global investment policy makers to know that Malaysia is one of the most cost-effective places for their foreign direct investment."

Statistics:

  • The campaign features a series of television commercials airing on CNN, CNBC, MSNBC, Fox News, and TV Guide.
  • The documentaries are available on the HTTP-based video platform WWW.XBB.TV, operated by Cuzzy Media.
  • The campaign targets global investment policy makers and highlights Malaysia's competitive advantages and financial incentives for foreign investors.
  • The campaign showcases the success stories of global companies such as BMW, DHL, HSBC, IBM, Intel, Motorola, Nokia, Shell, Satyam, NTT (Japan), and Unisys, which have established their offshore outsourcing operations in Malaysia.

Sources:

  • Multimedia Development Corporation (MDC)
  • Cuzzy Media
  • MSC Malaysia Status Companys
  • CNN
  • CNBC
  • MSNBC
  • Fox News
  • TV Guide
  • WWW.XBB.TV
  • YouTube
  • Google
  • Yahoo
  • Xbbblog
  • Daily Motion
  • Ourtube