Market Platform Dynamics Expands to China with 20 New Marketing Research and Strategic Marketing Executives

Strategic Insights -

Market Platform Dynamics (MPD) has expanded its operation to include 20 China-based marketing research and strategic marketing executives. This move is part of MPD's global expansion, aimed at helping U.S. businesses more effectively evaluate and maximize revenue opportunities in the world's largest market. The new team, based in Shanghai, has already helped companies such as Dell, Merck, Intel, and Pfizer fine-tune their Chinese market, product, and customer strategies.

Key Takeaways:

  • MPD has expanded its operation to include 20 China-based marketing research and strategic marketing executives, with the team based in Shanghai.
  • The new team has helped U.S.-based companies, including Dell, Merck, Intel, and Pfizer, accurately assess the market potential for their products in the Chinese market.
  • MPD's China-based consulting services are led by David Evans and Wai-shun Lo, who will help companies devise go-to-market strategies for their products, including product design, pricing, and business models.
  • The team's initial focus is on the financial services, high-tech, and internet-based industries, which have a platform business structure that is predominant in China.
  • The MPD team has access to a growing network of 11,000 Chinese managers who will be routinely surveyed to determine their interests in new products and services.
  • This network offers the only China-based prediction market capability, which will be utilized by MPD clients seeking specific market, company, or product assessments.
  • MPD's Chairman, Richard Schmalensee, is on the board of IDG, China's largest venture capital firm, and works closely with business and academic leaders of Tsinghua's School of Economic and Management and Fudan's School of Management.
  • MPD's Senior Advisor, Carl A. Hirano, is a former iMode executive and mastermind of the iMode content and payment model.
  • MPD has offices in Cambridge, MA, London, Hong Kong, Shanghai, and Tokyo, and is a global firm with a proven framework for helping companies evaluate growth and expansion opportunities.

Statistics:

  • 20 China-based marketing research and strategic marketing executives have been added to MPD's team.
  • 11,000 Chinese managers will be routinely surveyed to determine their interests in new products and services.
  • MPD has helped several major U.S. companies, including Dell, Merck, Intel, and Pfizer, in the Chinese market.

Sources:

  • Business Wire, "Market Platform Dynamics Expands to China" (Oct. 25, 2006)
  • Market Platform Dynamics website (www.marketplatforms.com)