Market Platform Dynamics Expands to China with Strategic Consulting Services

Strategic Insights -

Market Platform Dynamics (MPD) has significantly expanded its operations to include 20 China-based marketing research and strategic marketing executives, based in Shanghai. This team aims to help U.S. businesses effectively evaluate and maximize revenue opportunities in China, the world's largest market. MPD's global expansion includes exclusive access to a growing network of 11,000 Chinese managers who will provide feedback on product promotions and marketing campaigns, enabling prediction market capabilities for clients seeking market assessments.

Key Takeaways:

  • MPD has expanded its operations to include 20 China-based marketing research and strategic marketing executives, based in Shanghai.
  • The team aims to help U.S. businesses evaluate and maximize revenue opportunities in China, the world's largest market.
  • MPD has exclusive access to a growing network of 11,000 Chinese managers who will provide feedback on product promotions and marketing campaigns.
  • MPD will utilize this network for prediction market capabilities, enabling clients to assess market potential and devise go-to-market strategies.
  • Initial efforts are focused in the financial services (banking, insurance, payment cards), high-tech, and internet-based industries, characterized by "two-sided" or "multi-sided" business structures.
  • MPD is the premier provider of consulting services to these business sectors, having researched and consulted to some of the most successful platform businesses worldwide.
  • MPD's Chairman, Richard Schmalensee, is on the board of IDG, China's largest venture capital firm, and works closely with business and academic leaders of Tsinghua's School of Economic and Management and Fudan's School of Management.
  • Carl A. Hirano, former DoCoMo iMode executive, joined MPD as a Senior Advisor in Tokyo, Japan.

Statistics:

  • MPD has 20 China-based marketing research and strategic marketing executives based in Shanghai.
  • The network of 11,000 Chinese managers offers exclusive access to feedback on product promotions and marketing campaigns.
  • MPD's initial efforts are focused in the financial services, high-tech, and internet-based industries, with a focus on "two-sided" or "multi-sided" business structures.

Sources:

  • [Market Platform Dynamics (2006)] - "MPD Expands to China with Strategic Consulting Services"
  • [BusinessWire (2006)] - "Market Platform Dynamics Announces Expansion in China"