Marketing on the Internet: A Proven 12-Step Strategy for Success

Strategic Insights -

Marketing on the Internet is a groundbreaking book by Mike Mathieson that offers a comprehensive and practical guide to marketing products or services on the global Internet. The book provides a proven 12-step marketing strategy for finding new customers and selling in cyberspace, making it an essential tool for individuals and companies looking to tap into the vast potential of the Internet. Written in a witty, engaging, and easy-to-understand style, the book is designed to help readers who know nothing about the Internet or online services understand relevant terms and concepts.

Key Takeaways:

  • The book includes a customized version of SPRY Mosaic software, a commercial Mosaic browser from CompuServe SPRY/Internet Division, which enables users to connect to the World Wide Web and access the Internet with ease.
  • SPRY Mosaic takes readers directly to Netcenter, an innovative online marketing facility that offers links to countless online marketing programs and resources.
  • The book provides a detailed roadmap for online marketing, including the "12 Steps to Online Marketing" which are elaborated in detail, making it an invaluable how-to guide for beginners and a handy reference tool for seasoned marketing professionals.
  • The book includes case histories of successful Internet marketing efforts and helps identify valuable marketing information scattered in thousands of sites on the Internet.
  • It advises on how to apply basic marketing techniques to the Internet, including the use of credit cards, virtual banking, and exchanging money.
  • The book covers one of the most important aspects of marketing online: exchanging money, including steps for invoicing, billing, and getting paid.
  • It includes a separate chapter outlining ideas specific to selected industries, including electronic publishing, agriculture, automotive, computers, entertainment, direct mail, employment services, wholesaling, and retailing.
  • Praise for Mike Mathieson's "Marketing On The Internet" includes endorsements from Vinton G. Cerf, President of the Internet Society, and J. Tenenbaum, President, CommerceNet.

Statistics:

  • 344 pages in length, with a publication date of July 10, 1995.
  • Price: $39.95 plus shipping ($3.75 US; $5 Canada).
  • Add sales tax in Florida and Tennessee.
  • SPRY Mosaic is designed to work with 386 IBM-compatible computers and 9,600-baud modems.
  • CompuServe has over three million active, paying accounts worldwide.
  • CompuServe is the undisputed industry leader in innovation, offering networking, electronic mail, and business information services to major corporations worldwide.

Sources:

  • Mike Mathieson's book, "Marketing On The Internet"
  • PR Newswire, June 26, 1995
  • SPRY, CompuServe Internet Division
  • Maximum Press
  • CompuServe Information Service
  • H&R Block (NYSE: HRB) company
  • Vinton G. Cerf, President, Internet Society
  • J. Tenenbaum, President, CommerceNet