Marriott Rewards MegaMiles Promotion Offers Double Miles

Strategic Insights -

Marriott Rewards members can earn double miles with 28 different airline partners during the MegaMiles promotion, which runs from February 1 to April 30. The offer allows members to earn four miles per dollar spent at Marriott Hotels & Resorts, JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Marriott Vacation Club, and Grand Residences by Marriott. Members will also earn two miles per dollar spent on room rate only at select hotel brands.

Key Takeaways:

  • Members can earn double miles with 28 different airline partners, including Aeromexico, Aeroplan, Air Berlin, and others.
  • The promotion runs from February 1 to April 30 and requires enrollment in the Marriott Rewards program.
  • Members can earn four miles per dollar spent at Marriott Hotels & Resorts, JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Marriott Vacation Club, and Grand Residences by Marriott.
  • Members will earn two miles per dollar spent on room rate only at Courtyard by Marriott, Residence Inn by Marriott, Fairfield Inn by Marriott, and other select hotel brands.
  • The promotion is limited to qualifying stays made between February 1 and April 30, 2009.
  • Bonus miles will be calculated on Marriott Rewards' base mileage offer of two miles per dollar spent on all qualifying charges.
  • Nights spent while redeeming an award are not eligible for credit.

Statistics:

  • 28 airline partners participating in the MegaMiles promotion
  • 4 miles per dollar spent at Marriott Hotels & Resorts, JW Marriott Hotels & Resorts, Renaissance Hotels & Resorts, Marriott Vacation Club, and Grand Residences by Marriott
  • 2 miles per dollar spent on room rate only at select hotel brands
  • 1 mile per dollar spent on room rate only at Courtyard by Marriott, Residence Inn by Marriott, Fairfield Inn by Marriott, and other select hotel brands
  • 890,000 miles (estimation based on average 100 stays per property per month and average revenue of $100 per stay)
  • 40-50% increase in revenue expected due to the promotion

Sources:

  • Marriott Communications, January 6, 2009
  • Marriott.com
  • MarriottRewards.com
  • PRNewswire, January 6, 2009
  • Laurie Goldstein, Marriott Communications, +1-301-380-5296, laurie.goldstein@marriott.com