Maruti Suzuki Aims to Strengthen Position in Indian Car Market with New Launches

Strategic Insights -

Maruti Suzuki, Indias largest car maker, is aiming to further strengthen its position in the growing Indian car market. The company has registered an excellent growth in 2014 and is planning to introduce a range of new cars and facelifts in the market this year. Maruti is expected to launch seven cars, including hatchbacks, SUV/Crossover, and MUVs. These new launches are expected to take on competitors such as Volkswagen Polo and Hyundai Elite i20 in the premium hatchback segment.

Key Takeaways:

  • Maruti Suzuki is planning to launch seven new cars, including hatchbacks, SUV/Crossover, and MUVs, in 2015.
  • The company aims to introduce a new premium hatchback, codenamed YRA, which will be positioned above the Swift hatchback and will feature premium features offered on the Ciaz sedan.
  • Maruti Suzuki is also working on introducing the AMT-equipped WagonR Stingray in the country, expected to hit Indian shores in mid-2015.
  • The company is developing a new 800cc diesel engine for the Celerio hatchback, expected to hit the market soon.
  • A sub-4 metre SUV, codenamed YBA, will be launched, which is the production version of the XA Alpha concept shown at the 2012 Delhi Motor Show.
  • The Swift facelift has recently been introduced, and the updated Dzire compact sedan is expected to hit the market in the first quarter of 2015.
  • Maruti Suzuki will also launch the Ertiga facelift in India in early 2015.

Statistics:

  • Maruti Suzuki aims to launch seven new cars in 2015.
  • The company expects to introduce the AMT-equipped WagonR Stingray in mid-2015.
  • The new 800cc diesel engine is expected to power the Celerio hatchback, which will hit the market soon.
  • The sub-4 metre SUV, YBA, will directly rival against the likes of Ford EcoSport and upcoming sub-compact SUVs from Mahindra, Tata Motors, Volkswagen, Nissan, Honda, and others.
  • The Swift facelift has recently been introduced, and the updated Dzire compact sedan is expected to hit the market in the first quarter of 2015.
  • Maruti Suzuki aims to strengthen its position in the growing Indian car market.

Sources:

  • "Maruti Suzuki Aims to Strengthen Position in Indian Car Market with New Launches". Published by HT Syndication with permission from Car Trade India. Copyright HT Media Ltd. Provided by SyndiGate Media Inc. (Syndigate.info).