Mary Kay Partners with OnStar to Enhance Driver Safety and Convenience

Strategic Insights -

Mary Kay, a renowned beauty and cosmetics company, has partnered with General Motors' innovative safety and information service, OnStar, to equip its top performers with Cadillacs featuring OnStar technology. This partnership aims to provide Mary Kay's top performers with enhanced safety, security, and convenience features. OnStar's GPS satellite network and cellular technology connect the vehicle and driver to the OnStar Center, where Advisors are available 24/7 to offer personalized help.

Key Takeaways:

  • Mary Kay top performers can now drive with greater peace of mind by equipping their Cadillacs with OnStar technology.
  • OnStar offers a range of services, including route support, remote key unlocking, and hotel, restaurant, or gas station location assistance.
  • The OnStar system will automatically contact the OnStar Center in the event of an air bag deployment or vehicle theft.
  • Mary Kay Independent National Sales Directors and Independent Sales Directors can earn the use of Mary Kay career cars through outstanding achievements by their sales units.
  • The U.S. Mary Kay fleet is the largest commercial fleet of GM passenger cars in the world.
  • OnStar's service offerings benefit Mary Kay Consultants, providing them with emergency services and support.
  • OnStar is available on 31 GM vehicles, including all Cadillacs and Buicks, GM minivans, and select passenger cars and light-duty trucks from Chevrolet, Oldsmobile, and Pontiac-GMC.

Statistics:

  • The Mary Kay fleet includes 9,000 career cars, which is the largest commercial fleet of GM passenger cars in the world.
  • OnStar's database contains over 4.3 million listings for hotels, restaurants, and gas stations.
  • OnStar Advisors are available 24 hours a day, 365 days a year to offer real-time, personalized help.
  • For 1999, OnStar became available on 31 GM vehicles.

Sources:

  • "Newswire" (February 8, 1999) - Mary Kay, Inc. Press Release
  • OnStar's website at www.onstar.com
  • Mary Kay Web site at www.marykay.com
  • General Motors (NYSE: GM)