MassMutual and Orion Launch Integrated Wealthtech Platform to Drive Advisor Growth

Strategic Insights -

MassMutual and Orion, a premier provider of wealthtech solutions, have collaborated to launch a comprehensive wealth management platform, catering to the needs of over 6,500 affiliated financial professionals nationwide. This unified platform amalgamates essential advisor functions, enhancing efficiency, investment flexibility, and scalable growth. The platform's key benefits include integrated workflows, expanded investment access, scalable support, advisor empowerment, and recruiting appeal, solidifying MassMutual's commitment to equipping advisors with tools that drive success and deliver better outcomes for investors.

Key Takeaways:

  • The WMS-Orion platform integrates advisor functions, streamlining workflows, and simplifying operations, thereby boosting productivity.
  • The platform offers expanded investment access, including personalized investment solutions and access to Wealth Advisory, a high-net-worth custom service.
  • Scalable support is provided through a unified platform that reduces complexity, increases back-office efficiency, and leverages Orion's dedicated white-glove support.
  • Advisors have flexibility in portfolio construction, including model customization and the ability to tailor strategies to client needs.
  • The platform is designed to appeal to next-generation advisors and teams, featuring a tech and investment platform that aligns with how they do business today.

Statistics:

  • MassMutual has a network of over 6,500 affiliated financial professionals nationwide.
  • MML Investors Services administers $274 billion in client assets (as of year-end 2024).
  • Orion services over $5 trillion in assets under administration and over $100 billion of wealth management platform assets, supporting over 7.5 million technology accounts and thousands of independent advisory firms.
  • Orion's technology powers 17 out of the Top 20 Barron's RIA firms.

Sources:

  • "MassMutual and Orion Launch All-in-One Wealthtech Platform to Accelerate Advisor Growth", MassMutual News Release,
  • About MassMutual (Massachusetts Mutual Life Insurance Company) Online: www.massmutual.com
  • About Orion Online: orion.com