Mavericks Surf Contest to be Broadcast on NBC Sports and Times Square Reuters Sign

Strategic Insights -

The 2006 Mavericks Surf Contest presented by Verizon Wireless is set to be broadcast on NBC Sports and the world-famous Times Square Reuters Sign on May 13. The contest, which took place on February 7, 2006, drew a record attendance of 50,000 spectators and featured 24 of the world's greatest big-wave surfers tackling 40-foot waves in frigid waters.

Key Takeaways:

  • The 2006 Mavericks Surf Contest presented by Verizon Wireless will be broadcast on NBC Sports and the Times Square Reuters Sign on May 13.
  • The contest took place on February 7, 2006, with 24 of the world's greatest big-wave surfers competing in waves of up to 40 feet.
  • The event drew a record attendance of 50,000 spectators, making it one of the most-watched big-wave surfing contests in history.
  • The broadcast will feature 22 stories and 7,000 square feet of video boards in Times Square, reaching an estimated 1.5 million people daily.
  • Hard Rock Cafe New York in Times Square will host an exclusive VIP viewing party, featuring contest competitors, industry insiders, and media.
  • A live music tour, The 2006 Mavericks Live Tour, will follow the broadcast, featuring performances by Slightly Stoopid and Pepper.
  • The tour will visit Hard Rock Live venues in Orlando and Hollywood, Florida, on May 31 and June 1, respectively.
  • Mavericks Surf Ventures produces the contest and offers apparel and merchandise under the Mavericks brand.
  • Sponsor partners of the contest include Verizon Wireless, Sparks, SURFER Magazine, Clif Bar & Co, and others.

Statistics:

  • 24 of the world's greatest big-wave surfers competed in the 2006 Mavericks Surf Contest.
  • The contest took place on February 7, 2006, with a record attendance of 50,000 spectators.
  • The broadcast on NBC Sports and the Times Square Reuters Sign will reach an estimated 1.5 million people daily.
  • 7,000 square feet of video boards will be featured in Times Square as part of the broadcast.
  • Hard Rock Cafe New York in Times Square will host an exclusive VIP viewing party.

Sources:

  • Mavericks Surf Ventures, LLC
  • NBC Universal Sports
  • Hard Rock International
  • Reuters
  • Market Wire