McDonald's Sees 16% Growth in Mexico with Introduction of "McMexicanas"

Strategic Insights -

McDonald's, the world-renowned fast-food chain, is forecasting a significant 16% growth in Mexico this year. This growth is largely attributed to the introduction of the "McMexicana" burger, a new offering that combines guacamole and cheese. According to the company, the McMexicana is expected to be a huge hit, with over 400,000 units projected to be sold every month. Mexico's 142 McDonald's restaurants, which attracted a staggering 24 million customers last year, have started serving the new burger.

Key Takeaways:

  • McDonald's is forecasting a 16% growth in Mexico this year, driven largely by the introduction of the "McMexicana" burger.
  • The McMexicana burger is expected to sell over 400,000 units every month, with 142 McDonald's restaurants in Mexico serving the new product.
  • 86% of McDonald's customers in Mexico put "salsa" on their meals, indicating a preference for spicy or flavor-enhanced food.
  • McDonald's has partnered with local avocado farmers to source Hass avocados, purchasing 20 metric tons a month to produce the guacamole for the new burger.
  • The company aims to meet the growing demand for avocados, which are a key ingredient in the McMexicana burger.
  • Lucent Technologies, a telecommunications company, has expressed interest in partnering with McDonald's to explore the use of the company's new laser technology to enhance telecommunications and internet access in Mexico.

Statistics:

  • 16%: McDonald's projected growth in Mexico this year.
  • 400,000: Number of McMexicana burgers projected to be sold every month.
  • 142: Number of McDonald's restaurants in Mexico.
  • 24 million: Number of customers who visited McDonald's in Mexico last year.
  • 86%: Percentage of McDonald's customers in Mexico who put salsa on their meals.
  • 20 metric tons: Amount of Hass avocados purchased by McDonald's every month to produce guacamole.
  • 4 times: The amount of data that can be carried by Lucent's new laser compared to traditional lasers.

Sources:

  • McDonald's Corp.
  • Platinum Technology
  • Lucent Technologies Inc.