MCI Solution Team Forms Alliance to Provide Kiosk Merchandising Solution to Major Supermarket Chain

Strategic Insights -

MCI Telecommunications, Magellan Interactive, and Digital Evolution Inc. have joined forces to create a comprehensive kiosk merchandising solution for a leading supermarket chain with over 1,300 stores nationwide. The MCI Solution Team will design, implement, and feature a suite of services, including telecommunication and information technology expertise, marketing and advertising capabilities, and cutting-edge CD-ROM and Internet applications. The pilot project, set to take place in select stores for 3-6 months, aims to gauge the effectiveness of the kiosk merchandising solution before a potential chain-wide rollout.

Key Takeaways:

  • MCI Telecommunications, Magellan Interactive, and Digital Evolution Inc. (collectively known as the MCI Solution Team) have formed an alliance to provide a kiosk merchandising solution to a major supermarket chain with 1,300 stores.
  • The MCI Solution Team will design and implement a suite of services, including telecommunication and information technology expertise, marketing and advertising capabilities, and CD-ROM and Internet applications.
  • The pilot project will take place in select stores for 3-6 months, after which the team will assess the effectiveness of the solution and plan for a potential chain-wide rollout.
  • Magellan Interactive is the industry leader in customized sales generation programs using emerging electronic mediums, primarily interactive CD-ROM, online services, the Internet, and kiosks.
  • The MCI Solution Team has the expertise to provide an unparalleled suite of services, combining the strengths of each partner.
  • Joe Price, manager of business engineering at MCI Telecommunications, expressed excitement about the partnership with Magellan, citing their credibility and leadership in the emerging industry of electronic commerce.
  • Scott Dow, President of Magellan, stated that the relationship with the MCI Team will allow Magellan to continue its leadership in creating revenue streams for catalog and retail clients.

Statistics:

  • The pilot project will take place in select stores for 3-6 months.
  • The supermarket chain has 1,300 stores nationwide.
  • The MCI Solution Team will place 5-6 touch-screen kiosks in select stores as part of the pilot project.
  • Magellan Interactive has established relationships with many potential kiosk retailers.

Sources:

  • Business Wire, "CALL 900 INC. and Magellan Interactive Form Alliance to Market Combined Interactive and Retail Solutions to Major Brands (CNU)", July 24, 1995.
  • Note: The Alberta Stock Exchange has neither approved nor disapproved the information contained herein.