Mecklermedia Acquires CyberAtlas.com for $ Unspecified Amount

Strategic Insights -

Mecklermedia, "The Internet Media Company," has acquired CyberAtlas.com, a research website that compiles and analyzes data on the internet and information technologies. The acquisition, Mecklermedia's 18th, was announced on August 24, 1998, but terms of the deal were not disclosed. CyberAtlas.com, which will be integrated into Mecklermedia's Internet.com network, provides market reports on web demographics, e-commerce, advertising, browsers, modems, and servers. The website has received numerous awards, including being named one of PC Magazine's 1998 Top 100 Web Sites.

Key Takeaways:

  • Mecklermedia acquired CyberAtlas.com, a web research site, from Internet Profiles Corporation (I/Pro) for an unspecified amount.
  • CyberAtlas.com was founded in 1996 and has amassed numerous awards, including PC Magazine's 1998 Top 100 Web Sites.
  • The website is primarily used by web marketers and internet industry professionals to support business decisions.
  • Mecklermedia's Internet.com network serves approximately 18 million pages to 1 million unique visitors monthly.
  • The acquisition is Mecklermedia's 18th and is part of the company's strategy to expand its online presence.
  • CyberAtlas.com features market reports on web demographics, e-commerce, advertising, browsers, modems, and servers.

Statistics:

  • 18 million pages served monthly by Mecklermedia's Internet.com network
  • 1 million unique visitors to Mecklermedia's Internet.com network monthly
  • 50 leading companies featured on Mecklermedia's ISDEX, a 100% internet stock index
  • 18th acquisition by Mecklermedia
  • 1996: Founding year of CyberAtlas.com

Sources:

  • Mecklermedia Corporation, "The Internet Media Company"
  • Business Wire, Aug. 24, 1998
  • Internet Profiles Corporation (I/Pro)
  • PC Magazine, 1998 Top 100 Web Sites
  • GVU study