Medio Multimedia Demonstrates Interactive Television Service with Microsoft at NCTA Tradeshow

Strategic Insights -

Medio Multimedia today demonstrated its MedioNet ITV(TM) interactive television service at the National Cable and Television Association (NCTA) tradeshow and conference in Dallas. The service is a prototype of a platform that will provide local information, entertainment, and advertising to consumers. This announcement marks the latest step in Medio's strategy to offer a broad range of high-quality programming through innovative and timely delivery means.

Key Takeaways:

  • Medio Multimedia demonstrated its MedioNet ITV(TM) interactive television service at the NCTA tradeshow and conference, showcasing a prototype of a platform that will provide local information, entertainment, and advertising to consumers.
  • The service is the result of Medio's work with the Hearst-owned Seattle Post-Intelligencer (P-I) newspaper, as well as Seattle broadcasters KIRO-TV, KING-TV, and Hatzoff Productions to contribute programming and content.
  • MedioNet ITV will offer a variety of information, including Sports, Dining Out, Entertainment, News, Services, City Hall, Shopping, among others.
  • Viewers will be able to use the service to book reservations at restaurants, reserve tickets for movies, and obtain information on upcoming sports games.
  • The current MedioNet ITV prototype features a cooperative arrangement with various newspapers, television stations, and production companies, including the Seattle P-I, KIRO-TV, KING-TV, and Hatzoff Productions.
  • Medio provided its editorial and technical expertise, using its proprietary technology and a pre-release version of the MITV, Microsoft's operating system for interactive television, to produce MedioNet ITV.

Statistics:

  • Medio Multimedia is a leading publisher of highly interactive multimedia titles, magazines, and on-line software.
  • The company has created and published award-winning products such as JFK Assassination: A Visual Investigation, Vietnam, and Medio Magazine.
  • MedioNet ITV features a range of channels, including Sports, Dining Out, Entertainment, News, Services, City Hall, and Shopping.

Sources:

  • "Company demonstrates broad range of local-based programming" by PRNewswire on May 8.
  • "Medio Multimedia today demonstrated MedioNet ITV(TM) with Microsoft Corp. (Nasdaq: MSFT) at the National Cable and Television Association (NCTA) tradeshow and conference."
  • "Medio has developed a good reputation for producing high-quality, engaging multimedia products such as Vietnam(TM) and Medio Magazine(TM)" by Narendra Nath, lead product manager, Advanced Consumer Technology group, Microsoft Corp.
  • "Local newspapers and television and radio stations know their local markets and advertisers. By working with them -- first with the MedioNet CD-ROM/Internet hybrid and then for MedioNet ITV -- we can offer media organizations and local merchants a powerful way to extend their reach in the community" by Steve Podradchik, president of Medio Multimedia.