Mediterranean Tourism Research Highlights Potential of Computer Vision Technology

Strategic Insights -

A study published in the Journal of Tourism Futures has highlighted the growing interest in utilizing computer vision technology in the tourism sector to predict visitors' facial and emotion detection, augmented reality visitor engagements, destination crowd management, and sustainable tourism practices. The study, conducted by researchers from Vellore Institute of Technology, examined 150 relevant articles on computer vision in tourism and found that while it has the potential to enhance the tourist experience, ethical concerns and integration challenges need to be addressed. The study suggests that computer vision can aid in crowd management, provide personalized experiences, and enhance sustainability efforts, but requires precision and integration for effectiveness.

Key Takeaways:

  • The study investigated the applications of computer vision technology in the tourism sector, including facial and emotion detection, augmented reality visitor engagements, destination crowd management, and sustainable tourism practices.
  • A total of 407 articles related to computer vision in tourism were screened, with 150 relevant ones selected based on academic journal publication, English language, empirical evidence provision, and publication up to 2024.
  • The findings revealed a burgeoning interest in utilizing computer vision in tourism, highlighting its potential for crowd management and personalized experience.
  • Ethical concerns surrounding facial recognition and integration challenges need to be addressed, as augmented reality can enhance engagement but raises ethical and accessibility issues.
  • Image processing aids sustainability efforts but requires precision and integration for effectiveness.
  • The study addressed ethical concerns and proposed advancements for a more responsible and sustainable tourist experience, offering novel insights for industry development.
  • The study's originality lies in its thorough examination of computer vision's role in tourism, covering facial recognition, crowd insights, augmented reality, and image processing for sustainability.
  • The study was conducted by researchers from Vellore Institute of Technology, led by Abhijeet Panigrahy, with additional authors Anil Verma.
  • The study was published in the Journal of Tourism Futures, copyrighted by Emerald Publishing.

Statistics:

  • Total articles screened: 407
  • Relevant articles selected: 150
  • Academic journals: 150
  • Empirical evidence provision: 150
  • Publication up to 2024: 150
  • Citations for the study: 1 (NewsRx Research from Vellore Institute of Technology Yields New Findings on Tourism)

Sources:

  • Tourist experiences: a systematic literature review of computer vision technologies in smart destination visits. Journal of Tourism Futures, 2025, 11(2): 187-202. (Journal of Tourism Futures - http://www.emeraldgrouppublishing.com/services/publishing/jtf/index.htm). Emerald Publishing
  • NewsRx. Research from Vellore Institute of Technology Yields New Findings on Tourism (Tourist experiences: a systematic literature review of computer vision technologies in smart destination visits). Computer Weekly News. May 28, 2025; p 534.