Mercedes-Benz and AMG: A New Era in Performance

Strategic Insights -

Mercedes-Benz has recently taken steps to refresh its C-class lineup, partnering with its high-performance division, AMG, to create a new range of enhanced variants. The Australian market has seen a significant increase in high-quality add-ons and equipment from AMG, and now, these cars will be available through the dealer network, backed by the full Mercedes-Benz warranty. This move is expected to appeal to a younger demographic, including first-time buyers, who will appreciate the added performance offered by the AMG engine-tuning kits.

Key Takeaways:

  • The AMG engine-tuning kits for the C-class boost the 1.8-liter engine's power output from 91 kW to 104 kW and the 2.2-liter engine's power output from 112 kW to 123 kW.
  • The kits are now available as standard on the C-class, and can be ordered with the new car, with fitting before delivery.
  • The engine-tuning package includes camshafts and inlet and exhaust manifolds.
  • A range of other AMG-enhanced components is also available, including seven-inch alloy wheels, running 205/60x15 tires, and a body kit featuring a front spoiler, side skirts, rear bumper dam, and chrome embellishments.
  • Three new E-class models have been added to the Australian range: the E220 Cabriolet, E220 Estate, and E220 Coupe, featuring a 2.2-liter engine and 16 valves.
  • The E220 Estate is a seven-seater with self-levelling rear suspension, offering excellent value at a price point similar to the BMW 5-Series wagon.
  • All E-class models now come equipped with dual front airbags, a requirement for compliance with new Australian Design Rule (ADR) regulations.
  • Toyota is struggling, with total sales down 8.3%, operating income down 25%, and net profit down 28.7% over the past year.
  • The company has attributed this downturn to decreased sales and the sharp appreciation of the yen.
  • Mazda has introduced airbags as standard on its new facelifted 626 and MX-6 models, while also reducing prices.
  • Ford has increased prices on its virtually identical facelifted Telstar versions of the 626, despite the addition of airbags.

Statistics:

  • 91 kW: the base power output of the 1.8-liter engine in the C-class.
  • 104 kW: the boosted power output of the 1.8-liter engine after the AMG engine-tuning kit is installed.
  • 112 kW: the base power output of the 2.2-liter engine in the C-class.
  • 123 kW: the boosted power output of the 2.2-liter engine after the AMG engine-tuning kit is installed.
  • $60,000 to $352,000: the price range of the 26 available Mercedes-Benz models in the Australian market.
  • $137,900: the price of the E220 Cabriolet.
  • $95,700: the price of the E220 Estate.
  • $119,900: the price of the E220 Coupe.
  • 16 valves: the number of valves in the 2.2-liter engine used in the E220 models.
  • 1 July: the date by which carmakers must comply with new ADR regulations.
  • 8.3%: the decrease in Toyota's total sales over the past year.
  • 25%: the decrease in Toyota's operating income over the past year.
  • 28.7%: the decrease in Toyota's net profit over the past year.

Sources:

  • "Mercedes-Benz and AMG: A New Era in Performance"
  • "Toyota Motor Corporation's financial results for the year ended 30 June"
  • "Mazda introduces airbags as standard on new facelifted 626 and MX-6 models"
  • "Ford increases prices on Telstar versions of the 626"