Merger Creates Play a Major Force in 3D Graphics Industry

Strategic Insights -

Play Incorporated's merger with Electric Image, a developer of high-end 3D animation, modeling and rendering software, is poised to revolutionize the rapidly growing 3D graphics industry. The integration of Electric Image's 3D technology with Play's award-winning video technology will enable the creation of cutting-edge graphics and video products. Electric Image's software has been used in the production of blockbuster movies, including "Star Trek: First Contact," "Star Wars Special Edition," and "Terminator 2: Judgment Day." The merger will also bolster Play's presence in the videogame industry, with Electric Image's products being used in titles such as "Star Wars: Shadow of the Empire" and "Journeyman Project: Buried In Time."

Key Takeaways:

  • The merger between Play Incorporated and Electric Image, Inc. will result in the creation of a new breed of graphics and video products with unparalleled capabilities.
  • Electric Image's software has been used in the production of over 20 major motion pictures, including "Star Trek: First Contact," "Star Wars Special Edition," and "Terminator 2: Judgment Day."
  • The company's products are also widely used in the broadcast industry, including NBC's "Dateline," FOX's "The X-Files," and TNT's "Babylon 5."
  • The merger will expand Play's presence in the videogame industry, with Electric Image's products being used in titles such as "Star Wars: Shadow of the Empire" and "Journeyman Project: Buried In Time."
  • Play Incorporated will retain the Electric Image name to signify its 3D modeling, rendering, and animation products.
  • The Electric Image, Inc. offices in Pasadena, California have become Play's Southern California facility, while Play's world headquarters will remain in Rancho Cordova, California.
  • Final financial details of the merger were not disclosed.

Statistics:

  • Over 20 major motion pictures have used Electric Image's software, including "Star Trek: First Contact," "Star Wars Special Edition," and "Terminator 2: Judgment Day."
  • Electric Image's products are used in over 50 major videogame titles, including "Star Wars: Shadow of the Empire" and "Journeyman Project: Buried In Time."
  • Play Incorporated was founded in 1994 by video industry pioneers.
  • Play's first product, the Snappy Video Snapshot, is the nation's best-selling video add-on for Windows-based PCs.

Sources:

  • "Play Incorporated Merges with Electric Image, Inc. in Revolutionary Move for 3D Graphics Industry"

+ CO: Play Incorporated; Electric Image, Inc.

+ ST: California, Nevada

+ IN: ENT MLM SU: TNM KF-RB

+ Date: April 6, 1998

+ Time: 18:03 EDT

+ Source: Play Incorporated

+ URL: http://www.prnewswire.com