Merkle and Adobe Announce Strategic Partnership for Data-Driven Marketing

Strategic Insights -

Merkle, a leading technology-enabled customer relationship marketing firm, has announced a strategic partnership with Adobe, the recognized leader in digital marketing solutions. This partnership aims to provide a robust marketing automation solution to Merkle's clients, leveraging Adobe's Marketing Cloud suite. The integration of Adobe's solutions, such as Adobe Campaign, Adobe Experience Management, and Adobe Target, will enable Merkle to deliver unprecedented data integration and robust marketing execution for its clients.

Key Takeaways:

  • Merkle will include Adobe Marketing Cloud solutions into its CRM offering, creating a robust marketing automation solution.
  • The partnership will allow Merkle to deliver unprecedented data integration and robust marketing execution for its clients.
  • Adobe Marketing Cloud offers an integrated set of solutions covering analytics, web and app experience management, testing and targeting, advertising, social engagement, and campaign orchestration.
  • The partnership will provide a new level of addressable digital marketing capabilities with new and existing Merkle clients across key industries.
  • For Feld Entertainment, a worldwide leader in live family entertainment, Merkle is implementing Adobe Campaign to manage and deploy all of their CRM campaigns.
  • Merkle's Chief Technology Officer, Matt Mobley, stated that the partnership with Adobe will augment its ability to deliver personalized, engaging, and valuable experiences to its clients' customers.
  • Robin Ritnour, vice president of Strategic Alliances at Adobe, mentioned that the partnership will allow Adobe to penetrate deeper into key industries as they co-innovate on solutions that help companies keep pace with the ever-changing customer journey.

Statistics:

  • Thousands of brands worldwide, including two-thirds of Fortune 50 companies, rely on Adobe Marketing Cloud.
  • Adobe Marketing Cloud handles over 30.5 trillion transactions a year.
  • Merkle is the nation's largest privately held agency, with more than 2,400 employees.
  • Merkle has over 125 years of combined experience among its staff.

Sources:

  • http://www.merkleinc.com/
  • http://www.adobe.com/
  • "The Forrester Wave: Enterprise Marketing Software Suite, Q4 2014"
  • "Magic Quadrant for Digital Marketing Hubs" by Gartner.