Michelin and General Motors Launch Simplified Tire Warranty Program

Strategic Insights -

Michelin, a leading tire manufacturer, is teaming up with General Motors to introduce a new program that will streamline tire warranty processing and enhance service for vehicle owners. The program, which includes Michelin, Uniroyal, and BFGoodrich tire brands, will provide General Motors vehicle owners with comprehensive tire warranty coverage under the Bumper-to-Bumper portion of their warranty. This initiative is expected to improve cooperation between General Motors dealers and tire retailers, while also providing owners with flexibility in choosing where to receive service.

Key Takeaways:

  • Michelin, Uniroyal, and BFGoodrich tire brands will participate in the program, providing General Motors vehicle owners with comprehensive tire warranty coverage.
  • The program will include tire warranty coverage under the Bumper-to-Bumper portion of General Motors' warranty for 1996 model year U.S. passenger cars and light trucks (except Saturn).
  • This initiative is expected to enhance cooperation between General Motors dealers and tire retailers.
  • The program will allow vehicle owners to have tire-related warranty service handled by General Motors dealers or their preferred tire retailer.
  • Michelin manufactures and sells tires for various vehicle types, including bicycles, motorcycles, automobiles, trucks, and even the space shuttle.

Statistics:

  • Michelin operates 19 plants in North America.
  • The new warranty program will apply to 1996 model year U.S. passenger cars and light trucks.
  • Michelin's headquarters are located in Greenville, South Carolina.
  • The program is expected to improve cooperation between General Motors dealers and tire retailers.

Sources:

  • PRNewswire, "Michelin to Participate with General Motors Corporation in Simplified Tire Warranty Program"
  • No additional sources cited.