Michelin-Starred Chef Partners with Pub Chain to Create Best Ever Pub Pie

Strategic Insights -

Renowned MICHELIN-starred chef Tom Shepherd has collaborated with Marston's pub chain to bring back his highly popular Best Ever Pub Pie. The dish, inspired by his winning main course on the Great British Menu, was initially launched in April and sold out in just six weeks. The Pine Marten in Dunbar, a Marston's pub, is now serving the limited-edition pie, marking the second time it has been available to the public. Tom Shepherd's partnership with Marston's aims to provide more people with the chance to try his secret recipe.

Key Takeaways:

  • Tom Shepherd, a MICHELIN-starred chef, has partnered with Marston's pub chain to create a limited-edition Best Ever Pub Pie.
  • The pie was inspired by Shepherd's winning main course on the Great British Menu and initially sold out in just six weeks when it was introduced in April.
  • The Pine Marten in Dunbar, a Marston's pub, is now serving the pie, marking its second availability to the public.
  • The dish has been recreated using the same secret recipe as before, with Marston's promising to keep the exact same formula.
  • Tom Shepherd expressed enthusiasm for the partnership, citing the positive reaction to the pie's initial launch and encouraging customers to try the pie before it sells out again.
  • Marston's head of food, Kevin Woodyet, highlighted the pie's popularity among customers and the excitement of collaborating with Shepherd to bring his secret recipe to the menu.

Statistics:

  • The Best Ever Pub Pie sold out in just six weeks when it was first introduced in April.
  • The pie is now available at The Pine Marten in Dunbar, a Marston's pub.
  • The pie has been recreated using the same secret recipe as before, ensuring consistency with the original formula.
  • Marston's has high hopes for the pie's success, drawing from the popularity it enjoyed during its initial launch.

Sources:

  • "A MICHELIN-STARRED chef has teamed up with a pub chain to create a limited-edition pie now on sale at an East Lothian eatery." (The Scotsman)
  • "The Pine Marten in Dunbar, a Marston's pub, is now serving Tom Shepherd's Best Ever Pub Pie, following a sell-out run earlier this year." (Journalisten)