Michigan's Forest Products Industry Scores Big with NBA Partnership

Strategic Insights -

The National Basketball Association's (NBA) recent All-Star game in Phoenix marked a milestone for Michigan's forest products industry, which has been providing high-quality flooring systems for the event for over 25 years. The court, made from renewable, Michigan-grown maple wood, was assembled at the Horner Flooring facility in Dollar Bay, Michigan, showcasing the industry's commitment to quality and sustainability. This partnership not only highlights Michigan's forest products industry's capabilities but also demonstrates its dedication to environmental stewardship.

Key Takeaways:

  • The Michigan forest products industry has been providing flooring systems for the NBA All-Star Game for over 25 years, with the latest court manufactured from Michigan-harvested wood.
  • Horner Flooring, located in Dollar Bay, Michigan, employs over 50 people and has been producing hardwood flooring since 1891.
  • The company's manufacturing approach emphasizes quality and sustainability, with a focus on getting the best yield from raw materials and recycling excess sawdust for use as heat fuel or wood pellets.
  • The "Select Michigan Wood & Wood Products" branding program showcases the diversity and quality of Michigan agriculture, representing the state's wood and manufacturing capacity.
  • The Michigan Forest Products Council is a statewide trade association that represents the $12 billion forest products industry, which owns millions of acres of timberland and employs over 154,000 people in Michigan.
  • The Council works to protect, promote, and sustain the globally competitive forest products industry in Michigan, while the Michigan Department of Agriculture (MDA) promotes, preserves, and protects the state's agricultural interests.

Statistics:

  • The Michigan forest products industry is a $12 billion industry that owns millions of acres of timberland and employs over 154,000 people in the state.
  • Michigan's agriculture industry is the state's second largest industry, valued at $63.7 billion.
  • Horner Flooring has been producing hardwood flooring since 1891 and is a charter member of the Maple Flooring Manufacturers Association (MFMA).
  • The company has a long history of innovation, providing comprehensive indoor sports flooring and outdoor sports surfacing solutions for residential, community-based, educational, Olympic, and commercial customers.

Sources:

  • PRNewswire-USNewswire
  • Michigan Forest Products Council
  • Michigan Department of Agriculture (MDA)
  • Horner Flooring
  • Michigan Forest Products Council