Micrel Inc. Unveils Enhanced Corporate Web Site, Empowering Users with Advanced Search Features and Customization Capabilities

Strategic Insights -

Micrel Inc., a leading global manufacturer of IC solutions, has launched a revamped corporate web site, designed to cater to the evolving needs of its customers. The enhanced web site boasts a powerful search engine, new sections for products and applications, and an innovative feature called "MyMicrel," which enables users to personalize and organize the information they access. According to Mark Lunsford, vice president of worldwide sales at Micrel, the new web site is a result of extensive user studies and optimizations to provide engineers and designers with instant access to vital information. The site's "MyMicrel" feature allows users to receive, store, and retrieve information on their terms, reflecting the profile they create.

Key Takeaways:

  • The updated Micrel web site features a powerful search engine, new product and application sections, and an innovative "MyMicrel" feature for customization and organization.
  • The "MyMicrel" feature enables users to personalize and organize information, storing vital data for easy retrieval.
  • The new web site is a result of extensive user studies and optimizations to enhance customer experience and meet the demands of engineers and designers.
  • The site allows users to find data through application pages, product sections, or keyword or parametric search.
  • Micrel's commitment to customer experience is reflected in the new web site's design, with a focus on ease of use and accessibility.
  • The site also features redesigned corporate governance and financial sections, enabling users to quickly locate extensive financial and legal information.
  • A "Virtual Press Room" is available for media and channel partners, allowing for instant downloads of electronic press kits, photos, and product launch information.
  • Users can elect to receive electronic newsletters, updates, and technical alerts through the site.

Statistics:

  • More than a year was spent conducting user studies and optimizing the features and benefits of the new Micrel web site (as stated by Mark Lunsford, vice president of worldwide sales).
  • The new web site is designed to meet the growing needs of Micrel's customers.
  • The company has customers in the Americas, Europe, and Asia, with regional sales and support offices and advanced technology design centers in these regions.
  • Micrel has an extensive network of distributors and reps worldwide.

Sources:

  • "Micrel Inc., (Nasdaq: MCRL), an industry leader in analog, high bandwidth communications and Ethernet IC solutions."
  • Micrel Inc. press release, dated Dec. 19, 20**.
  • Julieanne DiBene, Marketing Communications, Micrel Inc., +1-408-474-1276.