Microsoft and G4 Join Forces with Promax/BDA to Launch MI6: Marketing Interactive '06 Conference

Strategic Insights -

As the interactive entertainment marketing industry continues to grow, Microsoft and G4 have partnered with Promax/BDA to develop MI6: Marketing Interactive '06, a conference aimed at providing recognition, education, and networking opportunities for marketers in the sector. Conceived by and for interactive entertainment marketers, MI6 will be produced under the guidance of top gaming and entertainment marketers who will contribute to the formation of a year-round, non-profit trade organization and an annual marketing and promotion awards program.

Key Takeaways:

  • MI6: Marketing Interactive '06 is a conference launched by Microsoft, G4, and Promax/BDA to address the needs and challenges of interactive entertainment marketers.
  • The conference will provide recognition, education, and networking opportunities for marketers in the sector.
  • MI6 will be produced under the guidance of top gaming and entertainment marketers who will contribute to the formation of a year-round, non-profit trade organization and an annual marketing and promotion awards program.
  • The Senet Awards will recognize superior achievements in the design, marketing, and promotion of interactive entertainment properties, and will be peer-judged in more than 50 categories.
  • The conference will include keynote addresses, seminars, and workshops, as well as the presentation of new awards.
  • The MI6 conference will also include the formation of an MI6 Advisory Committee, which will guide and facilitate the development of the MI conferences and Senet Awards.
  • The MI trade organization will serve to enhance the professional value of its members, attract new talent to the industry, and foster greater synergies between the gaming, entertainment, technology, distribution, and retail sectors.

Statistics:

  • 54 million cable and satellite homes nationwide have access to G4.
  • The MI6 conference will take place on June 27 and 28, 2006, at San Francisco's Moscone Convention Center.
  • The Senet Awards will be judged in more than 50 categories.
  • The MI trade organization will target October 2006 for the formation of a board of directors.
  • Regional seminars and workshops, as well as networking opportunities, are planned for the association in the long term.
  • A certification program is also planned for the association.

Sources:

  • CCNMatthews via COMTEX
  • Promax/BDA
  • G4
  • Comcast Corporation
  • LA.com
  • G4 TV
  • Unavailable