Microsoft and MTV India Partner to Showcase Xbox 360 Content

Strategic Insights -

Microsoft's Entertainment and Devices Division has formed a strategic alliance with MTV Networks India to promote the Xbox 360 gaming console in India. The partnership will showcase Xbox 360 content on MTV's three Indian channels - MTV, VH1, and Nick - starting from September. Microsoft aims to reach out to young gamers across the country and deliver an unparalleled gaming experience.

Key Takeaways:

  • Microsoft and MTV India will partner to showcase Xbox 360 content on MTV's three Indian channels, starting from September.
  • The Xbox 360 console will be launched in India on September 23, 2006, with a price range of Rs 19,990-23,990.
  • Microsoft plans to set up 1,200 retail centres across 7 cities, including four metros, to support the launch.
  • The Xbox 360 will have 25 titles at launch, with 7-10 additional titles to be added every month.
  • Microsoft expects the Indian gaming market to grow rapidly and sees Xbox as a catalyst to fuel this growth.
  • As of June 2006, Microsoft had sold about 5 million units of Xbox 360 worldwide and is targeting 10 million units by the end of the year.

Statistics:

  • 5 million units of Xbox 360 sold worldwide as of June 2006
  • 10 million units of Xbox 360 expected to be sold worldwide by the end of 2006
  • 1,200 retail centres planned across 7 cities, including four metros
  • Rs 19,990-23,990 (price range of Xbox 360 console in India)
  • 25 titles available on Xbox 360 at launch
  • 7-10 new titles to be added to Xbox 360 every month

Sources:

  • "Microsoft to Launch Xbox 360 in India." PTI. September 1, Microsoft Entertainment and Devices Division on Thursday entered into a strategic alliance with MTV Networks India to showcase the unique programming content of its gaming console 'Xbox 360' to potential gaming users across the country.