Microsoft Announces UltimateTV Service, Integrating TV, Digital Video Recording, and Internet Access

Strategic Insights -

Microsoft's UltimateTV service is the first and only service to integrate DIRECTV programming, digital video recording, live TV controls, interactive television, and Internet access in one package. This innovative service was announced on January 6th, allowing consumers to watch two live shows simultaneously, record two live shows at the same time, or pause live TV to answer the phone. UltimateTV subscribers can find and record up to 35 hours of digital programming, enjoy live TV controls, and access the Internet for three hours a month for $9.95. For an additional $5 a month, customers can use their own compatible Internet service provider for unlimited Internet access.

Key Takeaways:

  • UltimateTV integrates DIRECTV programming, digital video recording, live TV controls, interactive television, and Internet access in one package.
  • The service utilizes two tuners, enabling viewers to watch two live shows simultaneously, record two live shows at the same time, or pause live TV to answer the phone.
  • For $9.95 a month, consumers can find and record up to 35 hours of digital programming and enjoy live TV controls and three hours of Internet access.
  • An additional $5 a month subscription offers unlimited Internet access using a customer's own compatible Internet service provider.
  • DIRECTV programming features over 225 channels, with pricing varying by package.
  • UltimateTV is the culmination of five years of developing and delivering enhanced TV services, powered by the Microsoft TV platform.
  • Features of the UltimateTV service include live TV controls, digital video recording, and Internet and interactive TV capabilities.
  • UltimateTV subscribers can engage in various interactive activities, such as sending and receiving e-mail messages, participating in chats, and playing along with game shows.

Statistics:

  • UltimateTV service is the first and only service to integrate multiple features in one package.
  • The service offers two tuners, enabling viewers to watch and record up to two live shows simultaneously.
  • Consumers can record up to 35 hours of digital programming per month.
  • The service offers three hours of Internet access per month for $9.95.
  • Unlimited Internet access is available for an additional $5 per month.
  • DIRECTV programming features over 225 channels.
  • UltimateTV subscribers can participate in over 750 hours of interactive programming each week.

Sources:

  • Microsoft Corp. press release dated January 6, 2000.